Product Marketing Manager - B2B SaaS

Department Icon Product Management
113+ Applicants
Posted: 9 months ago
4-8 years
Maharashtra
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Posted: 9 months ago
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Applicants: 113+
Job Description
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Job Description

    You are looking for a Lead Product Marketing Manager position at Zycus, a leader in cognitive procurement. As a Lead Product Marketing Manager, your role will involve developing and revamping product messaging, leading product launches, gathering competitive intelligence, contributing to product-centric thought leadership, developing subject matter expertise in cognitive procurement and AI/ML, enabling sales and partners, leading strategic initiatives, and providing ideas for content marketing.
    **Key Responsibilities:**
    - Develop and revamp product messaging to establish brand identity and proliferate differentiating features.
    - Lead product launches and work with product management for planning, release, and go-to-market strategies.
    - Capture and leverage competitive intelligence for sales and other teams, creating new assets as needed.
    - Contribute to product-centric thought leadership and distribute effectively through various marketing channels.
    - Develop subject matter expertise in cognitive procurement and AI/ML capabilities.
    - Contribute to sales and partner enablement initiatives using product marketing assets to drive commercial outcomes.
    - Lead strategic initiatives leveraging Product Marketing Manager assets such as roundtables, webinars, virtual events, and partner events.
    - Provide ideas for content marketing to spread product-centric messaging and competitive differentiation, acting as a subject matter expert for content development.
    **Qualifications Required:**

    Looking to get Placed? Try our Placement Guarantee Plan

    - 10-12 years overall experience and 4-5 years in enterprise software/SaaS product marketing.
    - Bachelor of Technology (B.Tech)/Bachelor of Engineering (B.E) with a good understanding of SaaS and various architectural paradigms. A master's degree in business or engineering is preferred.
    - Excellent written and communication skills.
    - Strong project management and organizational skills to collaborate effectively across teams.
    - Knowledge of AI/ML and automation software is a plus.
    Don't miss the opportunity to join Zycus, a Cloud SaaS company creating products with cutting-edge technologies like ML and AI. As a market leader in Procurement Software Suites recognized by Gartner, you will have the chance to work with global customers, shift roles within the organization, and make a significant impact on product development.,

Skills

Product DevelopmentProduct ManagementCompetitive IntelligenceProject ManagementSaaSAIMLCompetitive IntelligencePartner EnablementProduct MarketingSales EnablementAutomation SoftwareSubject Matter ExpertiseContent MarketingEnterprise Software

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About Company

Zycus is a leading global provider of end-to-end procurement solutions known for its comprehensive suite of tools designed to enhance procurement processes. Its software solutions assist businesses in automating workflows, optimizing purchasing, and managing supplier relationships efficiently. Zycus Careers offer a promising opportunity for professionals interested in contributing to innovative procurement technologies and solutions. Those who pursue Zycus Careers are immersed in a culture that values innovation, collaboration, and continuous learning. As a company at the forefront of procurement technology, Zycus provides its employees with the resources and opportunities to thrive and make a significant impact in the industry.

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Important dates & deadlines?

Application Deadline

01 Nov 25, 01:37 PM IST

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Product Marketing Manager - B2B SaaS

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