Project Manager

About the Role

We are looking for a highly skilled Email Marketing & Content Strategist to manage, design, and execute highimpact email campaigns for our B2B real estate audience. This is a workfromhome, contractbased role focused on building strong engagement with decisionmakers, nurturing leads, and driving subscriber growth through strategic, beautifully crafted email experiences.

The ideal candidate understands B2B real estate communication, CXOlevel messaging, email funnels, and automation workflows, and is handson with MailerLite.

Key Responsibilities

Email Strategy & Execution

• Develop and execute endtoend email marketing strategies tailored for B2B real estate and workplace decisionmakers.
• Create clientspecific email journeys, including welcome sequences, nurture flows, reengagement campaigns, and conversion funnels.
• Build and manage automation workflows
  
  on MailerLite to streamline lead nurturing and client engagement.
• Plan and execute weekly/monthly email calendars aligned with brand goals and campaign objectives.

Content Creation and Messaging

• Write highquality, persuasive, and brandaligned content for newsletters, nurture sequences, announcements, and thoughtleadership emails.
• Craft messaging that resonates with CXOs, real estate leaders, workplace strategists, and enterprise decisionmakers.
• Create beautiful, onbrand email templates using MailerLites editor (or custom HTML if skilled).

Audience Growth & Engagement

• Develop strategies to grow subscriber lists through lead magnets, landing pages, and optimized signup flows.
• Improve open rates, CTR, and conversions through A/B testing, segmentation, and personalization.
• Monitor subscriber behavior and optimize content for higher engagement and retention.

• Track campaign performance and deliver clear insights and recommendations.
• Optimize funnels based on data, user behavior, and industry benchmarks.
• Maintain list hygiene and ensure compliance with email marketing best practices.

Required Skills & Experience

• 3–6 years of experience in email marketing, content strategy, or lifecycle marketing.
• Proven experience in B2B real estate, architecture, design, or related industries (preferred).
• Strong understanding of decisionmaker communication and enterpriselevel messaging.
• Handson expertise with MailerLite (mandatory) / Mailchimp.
• Experience with email automation, segmentation, and funnel design.
• Excellent writing skills — ability to craft compelling, concise, and highimpact content.
• Ability to design visually appealing email templates (using MailerLite or basic HTML/CSS).
• Strong analytical mindset with experience using email performance dashboards.
• Ability to work independently, meet deadlines, and manage multiple campaigns.