Lead - Performance Marketing - FinTech

JOB DESCRIPTION
Role: Lead - Performance Marketing
Location: Bengaluru
Employment Type: Full-Time
We're looking for a senior, revenue-first Performance Marketing leader to own, forecast, and scale marketing-led revenue across geographies. This role carries direct accountability for ARR contribution, CAC, payback, and LTV, and requires strong ownership across paid, affiliate, and programmatic channels in a global fintech environment. Own marketing-driven revenue growth by building scalable acquisition engines with predictable ROI, strong unit economics, and disciplined execution.
RESPONSIBILITIES:
Revenue Ownership & Growth:
- Own end-to-end revenue outcomes from performance marketing channels
- Drive acquisition, activation, retention, and monetization aligned to ARR, LTV/CAC, ROAS, and payback targets
- Forecast revenue contribution and performance impact on a weekly and monthly basis
- Scale revenue profitably across Google, Meta, YouTube, LinkedIn, Affiliate Marketing, and Programmatic platforms
Channel Execution & Scaling
- Build and optimize high-spend, revenue-efficient campaign structures across paid and affiliate channels
- Lead experimentation focused on revenue uplift, not vanity metrics
- Optimize full-funnel performance-from click to activation to repeat usage

- Drive channel-level profitability and budget reallocation based on marginal ROAS
Affiliate & Partner Revenue
- Own affiliate-led revenue growth across publishers, partners, and networks
- Build scalable affiliate acquisition models with strong fraud controls and payout efficiency
- Expand high-intent, performance-driven partnerships to deliver incremental revenue
Funnel, Product & Conversion Impact
- Partner with Product, Growth, Analytics, and Engineering to improve activation rates, onboarding, pricing signals, and revenue conversion
- Influence product and funnel decisions using revenue-backed insights
- Identify and fix revenue leakage across the customer journey
Data, Attribution & Business Reviews
- Own attribution models, dashboards, and revenue reporting
- Track and analyze ARR contribution, CAC, LTV, ROAS, cohort performance, and funnel drop-offs
- Present clear revenue insights and recommendations to senior leadership
Budget Ownership & Governance
- Own and deploy multi-crore monthly budgets with strict ROI accountability
- Set guardrails for CAC, payback, and profitability while scaling spend
- Identify new geographies, channels, and programmatic opportunities to unlock revenue
Team Leadership

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- Build and lead a high-performance, revenue-accountable marketing team
- Set clear revenue KPIs and ownership for each team member and agency partner
- Establish best-in-class revenue playbooks, operating rhythms, and governance
QUALIFICATIONS
Education
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field
- Google Ads, Meta Blueprint, and Programmatic certifications are a plus
Experience & Skills
- 7+ years of experience in revenue-driven performance marketing
- 2-3+ years of people leadership experience
- Mandatory experience in an online, product-led business (fintech preferred)
- Demonstrated success in scaling paid and affiliate channels with clear revenue ownership
- Deep hands-on expertise in Google Ads, Meta, Affiliate platforms, and Programmatic buying
- Strong experience with analytics, attribution, and revenue forecasting tools (GA, Mixpanel, AppsFlyer, Adjust, etc.)
- Strong business judgment with a deep understanding of unit economics and growth trade-off.
Preferred
- Experience scaling performance marketing in the US market
- Exposure to DV360, The Trade Desk, or similar programmatic platforms