Sales Trainer

Role: Sales Trainer

Location: Bangalore, India (Work from Office)

Department: Sales & Admissions

Employment Type: Full-Time

Experience: 5+ Years

Shift Timing: 10 AM to 6 PM

About 21K School

• 21K School is Asias leading online school, delivering world-class education to students
• across multiple geographies through a flexible and technology-driven learning model. Our
• mission is to make high-quality schooling accessible to learners regardless of location while
• ensuring academic excellence and meaningful parent engagement.
• As our admissions and revenue teams continue to scale, building a strong and consistent
• sales capability is critical to driving conversions, improving customer engagement, and
• achieving revenue targets.

About The Role

• We are looking for an experienced Sales Trainer to design and deliver effective training
• programs for our admissions and sales teams.
• The role will focus on sales onboarding, product training, communication skills, sales
• techniques, objection handling, call quality, and continuous performance coaching. The Sales
• Trainer will work closely with sales leadership to identify skill gaps and build training
• interventions that directly contribute to improved conversion and revenue performance.
• The ideal candidate should have strong hands-on experience in sales training, coaching, call
• audits, and performance improvement, preferably within EdTech, Education, B2C, Inside
• Sales, or a high-volume sales environment.

Key Responsibilities

• Sales Training & Development

   Design and deliver training programs for new and existing sales teams.

•  Conduct structured onboarding programs for new sales hires.
•  Train teams on sales processes, customer engagement, product knowledge, and sales
• techniques.
•  Develop training modules, presentations, role plays, activities, and assessments.
•  Conduct refresher and upskilling sessions based on business requirements.

• Sales Skills & Conversion Training

   Train sales teams on consultative selling and effective sales conversations.

•  Coach teams on probing, need identification, pitching, and closing techniques.
•  Develop strong objection-handling and negotiation capabilities.
•  Train counsellors on creating urgency and effectively communicating product value.
•  Improve conversion through structured sales coaching interventions.

• Call Audits & Quality Improvement

   Conduct regular call audits to assess sales conversations and customer handling.

•  Identify gaps in communication, pitch quality, product knowledge, and objection
• handling.
•  Provide actionable feedback and individual coaching to sales representatives.
•  Track recurring quality issues and create targeted training interventions.
•  Work with sales managers to improve overall call quality and conversion
• performance.

• Performance Coaching

   Analyse individual and team performance to identify training requirements.

•  Conduct one-on-one coaching sessions for underperforming team members.
•  Work with Sales Managers and Team Leads to create improvement plans.
•  Monitor the effectiveness of training through post-training performance metrics.
•  Continuously identify opportunities to improve sales productivity and conversion.

• Product & Process Training

   Develop strong understanding of 21K Schools programs, offerings, admission

• process, and customer journey.
•  Train sales teams on product positioning and communicating key value propositions.
•  Ensure teams are aligned with updated sales processes, policies, and communication
• standards.
•  Conduct regular knowledge checks and assessments.

• Training Content & Reporting

   Create and maintain training materials, SOPs, sales scripts, and learning resources.

•  Maintain training calendars and track completion and participation.
•  Prepare regular reports on training effectiveness and team performance.
•  Measure training impact through metrics such as conversion, productivity, call
• quality, and sales performance.

• Cross-Functional Collaboration

   Work closely with Sales Managers, Team Leads, HR, and Revenue Leadership to

• identify capability gaps.
•  Collaborate with leadership to align training programs with business and revenue
• goals.
•  Support new product, process, or campaign launches through focused sales training.
•  Provide insights to sales leadership based on call audits and training observations.

Selection Criteria

• Education

   Bachelors degree in Business Administration, Management, Marketing, or a related

• field.
•  Relevant sales training certifications will be an added advantage.

• Experience

   4–6 years of experience in Sales Training, Sales Coaching, L&D, or Sales Enablement.

•  Strong hands-on experience training Inside Sales / B2C / Admissions / Counselling
• teams.
•  Experience in EdTech, Education, SaaS, BPO, or high-volume sales environments is
• preferred.
•  Prior experience conducting call audits and performance coaching is highly preferred.
•  Experience working with sales teams and sales leadership is required.

• Skills & Expertise

   Strong knowledge of sales techniques, consultative selling, and objection handling.

•  Excellent communication and presentation skills.
•  Strong coaching and mentoring capabilities.
•  Ability to conduct effective role plays and practical sales simulations.
•  Good understanding of sales metrics and conversion funnels.
•  Strong analytical and problem-solving skills.
•  Proficiency in MS PowerPoint, Excel/Google Sheets, and training tools.

• Professional Attributes

   Confident and engaging trainer with strong facilitation skills.

•  High ownership and ability to work in a fast-paced sales environment.
•  Strong interpersonal and stakeholder management skills.
•  Data-driven approach to identifying and solving performance gaps.
•  Ability to influence and motivate sales teams.
•  Strong attention to detail and follow-through.
•  Comfortable working from the office and closely with sales teams.