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Job Description
- Strategic Leadership: Develop and execute an integrated annual marketing plan that drives brand awareness, customer acquisition, and market share.
- Revenue & Growth: Take full ownership of the marketing funnel. Partner with Sales and Product teams to optimize lead generation, conversion rates, and customer lifetime value (LTV).
- Brand Stewardship: Oversee brand positioning and messaging across all touchpoints to ensure a consistent and premium brand voice.
- Team Management: Lead, mentor, and scale a diverse team of marketing professionals (Content, Digital, PR, and Design). Foster a culture of continuous learning and innovation.
- Data - Driven Decision Making: Utilize advanced analytics (Google Analytics, CRM data, BI tools) to track campaign performance, extract actionable insights, and pivot strategies in real-time.
- Budget Oversight: Manage and optimize the annual marketing budget, ensuring the highest possible ROI across paid, earned, and owned channels.
- Stakeholder Management: Present marketing performance and strategic roadmaps to the executive leadership team and board members.
- Experience: Minimum of 9 years in marketing, with at least 4 years in a senior leadership or people-management role.
- Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- Strategic Depth: Proven track record of successfully launching new products or scaling brands in a competitive landscape.
- Technical Proficiency: Deep expertise in MarTech stacks (HubSpot/Marketo, Salesforce), SEO/SEM, performance marketing, and automated customer journeys.
- Financial Acumen: Strong experience in P&L management, forecasting, and resource allocation.
- Soft Skills: Exceptional communication, public speaking, and negotiation skills. Ability to influence cross-functional stakeholders at all levels.
- A "hands-on" leader who can zoom out for strategy but isn't afraid to dive into the details when needed.
- History of managing external agencies and high-value vendor partnerships.
Requirements
Experience: Minimum of 9 years in marketing, with at least 4 years in a senior leadership or people-management role.
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Strategic Depth: Proven track record of successfully launching new products or scaling brands in a competitive landscape.
Technical Proficiency: Deep expertise in MarTech stacks (HubSpot/Marketo, Salesforce), SEO/SEM, performance marketing, and automated customer journeys.
Financial Acumen: Strong experience in P&L management, forecasting, and resource allocation.
Soft Skills: Exceptional communication, public speaking, and negotiation skills. Ability to influence cross-functional stakeholders at all levels. Preferred Attributes
A "hands-on" leader who can zoom out for strategy but isn't afraid to dive into the details when needed. History of managing external agencies and high-value vendor partnerships.
Benefits
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Skills
Performance MarketingMarketing BudgetStackPnl ManagementForecastingBrandingMarketing ManagementSeniorCampaign PerformanceHubspotMarketingSeoMarketing ManagerIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
2COMS Careers offer a gateway to being part of one of the leading staffing and recruitment solutions firms in India. With over two decades of experience, 2COMS specializes in providing a comprehensive range of human resource services across various industries, including IT, Telecom, Healthcare, FMCG, and more. Joining 2COMS Careers means stepping into an environment that values innovation, dedication, and a passion for transforming lives through meaningful employment opportunities. The company prides itself on a culture that fosters growth, learning, and professional development, making 2COMS Careers ideal for those looking to make a significant impact in the recruitment industry and help shape the workforce of tomorrow.
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