Manager - Product Marketing - SaaS/Enterprise Software

Key Responsibilities:
- Develop and execute multi-channel product marketing strategies across LinkedIn, Search, Retargeting, Video and other relevant channels.
- Build persona-specific campaigns and messaging tailored to different buyer segments and industry use cases.
- Own conversion optimization across landing pages, lead magnets, COI calculators, industry-specific pages and nurture journeys.
- Develop and optimize lead nurturing sequences to improve lead quality and movement through the funnel.
- Monitor campaign performance through weekly optimization, attribution analysis and pipeline tracking.
- Partner with Sales to improve lead-to-SQL conversion and ensure marketing activity translates into qualified pipeline.
- Analyze campaign, funnel and attribution data to identify opportunities for CPL, conversion and ROI improvement.
- Test messaging, creatives, audiences, landing pages and campaign structures to continuously improve performance.
- Track competitive and market trends to strengthen product positioning and campaign effectiveness.
Success Metrics:
- CPL: Below $160 across channels
- Landing Page Conversion: 3%+
- Lead-to-SQL Conversion: 18%+
- Quarterly Pipeline: 47 SQLs from 250 leads
- Marketing ROI: Improve from $0.20 to $2.55 generated per $1 spent
- Continuous improvement in pipeline contribution, conversion rates and campaign efficiency
Desired Candidate Profile:
- 5+ years of experience in Product Marketing, B2B Marketing, Demand Generation or Performance Marketing.
- Strong hands-on experience across LinkedIn, Search, Retargeting and Video campaigns.
- Proven ability to build persona-led messaging and full-funnel campaigns.
- Strong understanding of conversion optimization, lead nurturing, attribution and marketing analytics.
- Data-driven mindset with a strong focus on pipeline and revenue outcomes.
- Experience working closely with Sales, Product and Content teams.