Trade Marketing Executive

– Trade Marketing Executive

Primary Purpose of Role

Responsible to plan and execute promotional campaign as per the channel visibility strategy. Also be responsible to partner with sales team to support brand activation and manage key account relationships

Responsibilities

• Plan & execute promotional campaigns as per the channel visibility strategy:
• On-Ground Execution of the Channel development programs
• Inventory Management for running promotions and campaigns
• Asset Management
• Lead Channel merchandisers to Ensure execution of the accounts as per the template
• Partner with the Sales team to understand the requirement and support in Brand activation
• Manage operational relationship with key contacts
• Ensure right account identification for experiential focused sales approach as per the consumer engagement strategy:
• Activation of consumer engagement promotions Brand Programs & Tactical promotions
• Activation of sponsorships, events & night life
• Negotiate with vendors for the purpose of promotional activities, events and brad activation merchandise of high quality
• Track & draw insights from promotional based sales trends and plug gaps wherever required:

• Daily/Weekly/Monthly reports
• Pre-During-Post analysis of consumer promotions

Key Interactions

Internal

• Regional Sales Directors (4 regions)
• Regional Marketing Manager
• Sales Managers & Area Sales Managers
• Solutions, Legal & Corporate Affairs team
• Team members of Tech Sales, Brand & Trade Marketing, & PPM
• Zone / Global Tech Sales teams

External

• Distributors/ Wholesalers/ Service Providers
• Retail Outlet License holders
• E-Commerce partners

Knowledge, Skills & Abilities

Education level and/ or experience

• MBA or equivalent degree from a reputed B schools
• 2-3 years of experience in Sales/Marketing- preferably FMCG Industry

Skills and/or knowledge

• Strong analytical skills, ability to find insights and propose relevant recommendations
• Excellent communication, presentation, negotiation skills
• The ability to prioritize and strong organization skills
• The ability to work in collaboration with multiple stakeholders (Internal & External)
• Change Management – flexible & prepared to adapt to meet changing requirements, committed to continuous improvement
• Problem Solving & Innovation
• Mobility: Willing to relocate for business requirement across regions