Digital Marketing Specialist

Key Responsibilities

Primary Duties & Responsibilities

• Campaign Management:
• Assist in the development and execution of digital marketing campaigns/initiatives.
• Monitor, analyze, and report on the performance of campaigns, providing insights for optimization.
• Social Media Management:
• Schedule, post, and manage content for the social media platforms of Abate Group and all its subsidiaries after taking approval from the Head of Digital marketing.
• Engage with followers and respond to comments as needed.
• Coordinate with designers to ensure high-quality visual content.
• SEO Coordination:
• Collaborate with the SEO vendor to ensure seamless execution of SEO strategies across the Abate Group.
• Communicate updates, feedback, and requirements between the internal team and the SEO vendor.
• Track and report on SEO performance to ensure goals are met.
• Content Marketing:
• Ensure all content is consistent with the Abate Groups brand guidelines and tone of voice.
• Performance Tracking & Analytics:
• Use digital analytics tools (e.g., Google Analytics) to monitor marketing efforts across channels.
• Provide regular reports on performance and suggest areas for improvement.
• WhatsApp, SMS and Email Campaigns:
• Schedule, and manage WhatsApp, SMS and Email campaigns to engage with the target audience.
• Monitor performance and analyze results to optimize future campaigns.
• Ensure messages align with brand voice and meet compliance regulations.
• Collaboration & Communication:
• Coordinate with internal teams and departments within the Abate Group and its subsidiaries to align digital marketing efforts.
• Perform any other jobs assigned by the Head of Digital Marketing, CMO, CMD, or any other superiors.