Head-Digital Marketing

Job Summary

Key Responsibilities

• Develop and implement the overall digital marketing strategy aligned with business goals.
• Plan and manage digital campaigns for hospitals, services, doctors, and new initiatives.
• Lead SEO, SEM, Google Ads, social media marketing, and online advertising activities.
• Develop strategies to increase website traffic, online enquiries, appointments, and patient leads.
• Manage and improve the organization’s website, landing pages, and digital content.
• Lead social media strategy and ensure consistent and engaging content across platforms.
• Monitor digital marketing performance and prepare regular reports for management.
• Analyze campaign performance, conversion rates, lead quality, and return on marketing investment.
• Conduct market and competitor analysis to identify new digital opportunities.
• Develop and manage digital content in coordination with the Creative and Content teams.
• Coordinate with external digital agencies, designers, developers, influencers, and other partners.
• Implement lead-generation and re-marketing strategies.
• Monitor online reviews, patient feedback, and digital brand reputation.
• Identify new digital platforms, technologies, and trends relevant to healthcare marketing.
• Work closely with Marketing, Business Development, Operations, and Management teams.
• Set digital marketing KPIs and monitor achievement against targets.
• Manage the digital marketing budget and ensure effective utilization of resources.