Director - Sales - FMCG

Key Responsibilities:

1. Sales Strategy & P&L:

• Develop the 3 - 4 year sales and channel strategy, drive the category growth, and own channel P&L, profitability and investment decisions.

2. RTM & Distribution:

• Build a future-ready route-to-market model, expand numeric distribution and cooler footprint, optimise routes, consolidate distributors and improve cost-to-serve.

3. Sales Execution & Governance:

• Strengthen S&OP, sales planning, target delivery, operating discipline and frontline execution across markets.

4. Asset Productivity:

• Optimise freezer deployment, revenue per cabinet, cold-chain compliance and asset governance.

5. Channel Management:

• Lead GT, MT, QCom, HORECA and AFH channels; drive market expansion, hero SKU penetration, availability and in-store visibility.

6. Digital Transformation:

• Drive geo-fencing, digital order capture, route optimisation and field-force productivity.

7. People Leadership:

• Lead 40+ managers and 400+ field personnel, building sales capabilities and a culture of entrepreneurship, ownership, accountability and performance.