Head/Deputy General Manager - Brand Management - FMCD/FMCG

Brand Head (DGM)
Location : Bengaluru (Corporate Office)
Reporting To : Head - Marketing
Team Reporting : 2 Direct Reports
Experience : 10-15 Years
Qualification : Full-time MBA (Mandatory)
Industry Preference : FMCD / FMCG / FMEG / Luggage / Building Materials
Languages : English & Hindi
Role Overview :
We are seeking an experienced and dynamic Brand Head to lead the overall brand strategy and execution for a leading consumer durable organization. The role will be responsible for driving brand growth, strengthening market positioning, and delivering impactful consumer engagement across channels.
Key Responsibilities :
1. Brand Strategy & Planning :
- Develop and execute comprehensive brand strategies aligned with business objectives
- Drive long-term brand vision, positioning, and architecture
- Lead annual and long-term marketing planning cycles
2. Brand Communication & Campaign Management :
- Conceptualize and execute 360-degree marketing campaigns (ATL/BTL/Digital)
- Ensure consistency in brand messaging across all touchpoints
- Collaborate with creative and media agencies for impactful campaigns
3. Consumer & Market Insights (CMI) :
- Leverage consumer insights and market research to drive decision-making
- Work closely with the CMI team to identify trends, opportunities, and gaps
4. Media Planning & Digital Strategy :
- Oversee media planning, buying, and ROI optimization
- Strengthen digital presence and performance marketing initiatives
5. Stakeholder Management :
- Collaborate cross-functionally with sales, product, and leadership teams
- Partner with external agencies and vendors for effective execution
6. Team Leadership :
- Lead, mentor, and develop the brand, media, and insights teams
- Drive a high-performance and result-oriented culture
7. Budgeting & ROI Management :
- Manage marketing budgets efficiently
- Track and optimize ROI on campaigns and brand investments
Key Requirements :
- 10-15 years of experience in brand/marketing roles
- Strong exposure to consumer-driven industries (FMCD/FMCG/FMEG, etc.)
- Proven track record in building and scaling brands
- Strong understanding of digital marketing and media planning
- Excellent communication and influencing skills
- Stable career track record (frequent job changes will not be preferred)
- Preference for candidates currently based in or willing to relocate to Bengaluru
Personal Attributes :
- Strategic thinker with execution excellence
- Strong leadership and stakeholder management skills
- High ownership and result orientation
- Ability to work in a fast-paced, dynamic environment