Assistant Sales Manager B2B

Company Description Asian Business Exhibitions & Conferences Pvt. Ltd. (ABEC), established in 2003, is a leading private organizer in the Indian trade exhibition and conference sector. The company conceptualizes and manages over 70 shows across 10 industry verticals in more than 19 major cities across India, creating platforms that connect local and global enterprises for enhanced business opportunities. ABEC hosts prominent trade shows in segments such as building materials, design and architecture, oil and gas, education, lifestyle, hospitality, travel and tourism, real estate, and security. Known for ACETECH — Asias largest and the worlds third-largest building materials, architecture and design show — ABEC continues to develop innovative exhibition formats and trade solutions. With corporate offices in Mumbai, Delhi, and Bengaluru, and a partnership with UK-based ITE Group, ABEC holds a significant share of the Indian exhibition market and focuses on building robust B2B marketplaces.

Role Description This is a full-time, on-site Sales Manager B2B Field role based in Bengaluru. The Sales Manager will identify and develop new business opportunities with corporate clients, agencies, and industry partners for ABECs exhibitions and conferences. Responsibilities include managing the entire sales cycle from lead generation and prospecting to pitching, negotiation, and closing deals, while maintaining strong, long-term client relationships. The role involves meeting clients in the field, conducting presentations, understanding client requirements, and proposing suitable exhibition solutions and packages. The Sales Manager will collaborate closely with marketing, operations, and event teams to ensure successful client participation, achieve revenue targets, and contribute to market expansion in key industry verticals.

Qualifications

• Proven experience in B2B field sales, business development, or account management, preferably in exhibitions, conferences, media, or related industries.
• Strong skills in prospecting, lead generation, and relationship-building with corporate clients and decision-makers.
• Demonstrated ability in negotiation, deal closing, and revenue target achievement within a fast-paced sales environment.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate value propositions clearly and confidently.
• Good understanding of marketing, branding, and B2B event dynamics to align client needs with appropriate exhibition solutions.
• Comfort with frequent client meetings, on-ground field work, and travel within Bengaluru and assigned territories.
• Bachelors degree in Business, Marketing, Commerce, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
• Proficiency in MS Office and CRM tools for managing pipelines, reporting, and sales documentation.
• Results-oriented mindset, resilience, and the ability to work independently while