Healthcare Marketing Manager

AbhiDoc is looking for a Marketing Manager in Coimbatore (TN) and willing to travel, to lead marketing strategy, brand growth, and campaign execution across digital and offline channels. The ideal candidate will understand healthcare technology, patient engagement, and B2B/B2C marketing, with the ability to turn product value into clear, compelling messaging.

Key Responsibilities

• Develop and execute marketing strategies to grow AbhiDocs brand awareness, user adoption, and customer engagement.
• Plan and manage digital campaigns across SEO, social media, email, paid ads, and content marketing.
• Create clear messaging for doctors, clinics, hospitals, and patients.
• Work with sales, product, and customer success teams to support launches, promotions, and lead generation.
• Manage website content, blogs, case studies, newsletters, and marketing collateral.
• Track campaign performance using analytics tools and optimize based on results.
• Conduct market research, competitor analysis, and customer feedback reviews.
• Build partnerships and promotional opportunities within the healthcare ecosystem.
• Maintain consistent brand voice across all communication channels.

Requirements

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in marketing, preferably in healthcare, SaaS, healthtech, or digital products.
• Strong understanding of digital marketing channels and campaign management.
• Excellent written and verbal communication skills.
• Experience with tools such as Google Analytics, Meta Ads, Google Ads, CRM platforms, and email marketing tools.
• Ability to manage multiple campaigns and deadlines independently.
• Creative mindset with strong analytical and problem-solving skills.

Preferred Qualifications

• Experience marketing to doctors, clinics, hospitals, or healthcare consumers.
• Knowledge of healthcare compliance, patient privacy, or medical software markets.
• Experience with product launches and demand generation campaigns.