Search Engine Optimization Executive

Company Description Abservetech Private Limited is a software development company based in Madurai, India, specializing in web and mobile app development, UI/UX, MEAN and MERN stack, SEO, graphic design, and testing services. The organization is supported by skilled developers who deliver high-quality, technology-driven solutions. Abservetech focuses on providing ready-made products that help clients launch and grow their businesses quickly. Team members work in a collaborative environment that values innovation, technical excellence, and customer success.

Role Description This is a full-time, on-site role for a Search Engine Optimization Executive located in Madurai. The SEO Executive will be responsible for conducting keyword research, optimizing website content and structure, performing on-page SEO activities, and executing link-building strategies. Daily tasks include running SEO audits, monitoring rankings and traffic, analyzing performance using analytics tools, and preparing regular reports and recommendations. The role also involves supporting social media marketing initiatives, collaborating with content and development teams, and staying updated on SEO best practices and search engine algorithm changes.

Qualifications

• Candidates should possess strong skills in Keyword Research and SEO Audits for data-driven optimization and performance analysis.
• Candidates should possess practical experience in On-Page SEO, including meta tags, content optimization, internal linking, and technical on-page improvements.
• Candidates should possess effective Link Building skills, focusing on ethical, white-hat strategies to improve domain authority and search visibility.
• Candidates should possess familiarity with Social Media Marketing to support organic growth and complement overall SEO efforts.
• Beneficial qualifications include proficiency with SEO and analytics tools (e.g., Google Analytics, Google Search Console, keyword tools), basic HTML/CSS understanding, and strong analytical and reporting abilities.
• Beneficial attributes include excellent written and verbal communication skills, attention to detail, the ability to work collaboratively with cross-functional teams, and a proactive approach to learning new SEO trends.
• A relevant degree or certification in Marketing, Digital Marketing, IT, or a related field, along with prior experience in SEO or digital marketing, will be advantageous.