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Account Intelligence

• Conduct account research and competitive analysis, create a mapping of relevant service offerings for target accounts

Email Campaigns

• Work on target accounts Identification, database mining and management, campaign calendar management, execution of email shots, follow-up with potential leads

Marketing Collaterals

• Prepare collaterals such as blogs, case studies, webpages, email drafts, research reports
• Track campaign performance and report on leads, conversions, and pipeline contribution

Sales Enablement

• Work with the Sales/Inside Sales team to prepare pitch decks, support with the required information, events & webinar activities, and share account intelligence reports

Digital Marketing

• Create social media posts, respond to web Inquiries, follow with prospective leads for setting up meetings, handle first-level prospect calls 

AI Adoption

• Leverage AI to work on internal initiatives, enhance and fast-track existing activities such as content drafting, research, campaign analysis, list building

Industry Events

• Identify relevant industry events to participate in, speaking opportunities, event promotion

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