Digital Marketing Executive

Digital Marketing Executive

Employment Type: Full-time

Work Mode: Hybrid

Experience: 0–3 Years (Freshers with relevant internships, certifications, or project experience are encouraged to apply.)

About the Role

Academik AI is looking for a creative, results-driven, and data-oriented Digital Marketing Executive to join our growing marketing team. You will be responsible for planning, executing, and optimizing digital marketing campaigns that drive brand awareness, lead generation, customer acquisition, and product growth for our AI-powered education platform.

This role offers an excellent opportunity to work across SEO, social media, paid advertising, content marketing, email campaigns, analytics, and marketing automation while contributing directly to the growth of an innovative AI product.

Key Responsibilities

Campaign Management & Performance Marketing

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and email marketing.
• Monitor campaign performance using key metrics such as CTR, CPC, CPL, CAC, ROAS, and conversion rates.
• Develop campaign calendars and ensure timely execution of marketing initiatives.
• Collaborate with design, content, and product teams to create high-performing campaign assets and landing pages.
• Continuously analyze and improve campaign performance through A/B testing and optimization.

SEO & Content Marketing

• Execute on-page and off-page SEO strategies to improve organic visibility and website traffic.
• Conduct keyword research, competitor analysis, and content planning.
• Work with content creators to produce SEO-friendly blogs, articles, case studies, landing pages, and website content.
• Monitor SEO performance using Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar tools.

Social Media Marketing

• Manage and grow Academik AIs presence across LinkedIn, Instagram, YouTube, Facebook, and X (Twitter).
• Develop platform-specific content strategies aligned with marketing campaigns and product launches.
• Monitor engagement, audience growth, and campaign performance.
• Stay updated with the latest social media trends, algorithms, and best practices.

Email Marketing & Marketing Automation

• Create and manage newsletters, promotional campaigns, drip campaigns, and product announcements.
• Build and maintain marketing automation workflows using HubSpot, Mailchimp, or similar platforms.
• Perform A/B testing on subject lines, content, and CTAs to improve campaign performance.
• Maintain healthy email subscriber lists while ensuring compliance with email marketing best practices.

Analytics & Reporting

• Track campaign performance across all digital channels using Google Analytics 4 and marketing dashboards.
• Prepare weekly and monthly reports with actionable insights and recommendations.
• Analyze customer behavior, campaign trends, and growth opportunities to improve marketing ROI.
• Support data-driven decision-making across marketing initiatives.

Skills & Requirements

• Good understanding of Digital Marketing fundamentals.
• Hands-on knowledge of Google Ads, Meta Ads, LinkedIn Ads, and social media marketing.
• Strong understanding of SEO concepts, keyword research, and content optimization.
• Familiarity with Google Analytics 4, Google Search Console, and other analytics platforms.
• Experience with email marketing tools such as HubSpot, Mailchimp, or similar platforms.
• Strong copywriting and communication skills.
• Basic knowledge of WordPress or other CMS platforms is an advantage.
• Understanding of Canva, Adobe Express, or other creative tools is a plus.
• Data-driven mindset with excellent analytical and problem-solving abilities.

Preferred Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• 0–3 years of experience in Digital Marketing, preferably in SaaS, AI, EdTech, or Technology companies.
• Freshers with relevant internships, certifications, freelance work, or personal marketing projects are welcome to apply.
• Google Ads, Google Analytics, Meta Blueprint, HubSpot, or similar certifications are an added advantage.
• Exposure to AI-powered marketing tools and automation platforms is a plus.

What We Offer

• Opportunity to work on an innovative AI-powered EdTech platform.
• Hands-on experience across performance marketing, branding, SEO, and growth marketing.
• Exposure to AI-driven marketing tools and modern marketing technologies.
• Collaborative, fast-paced, and innovation-driven work environment.
• Continuous learning, mentorship, and career growth opportunities.
• Flexible hybrid work culture focused on ownership, creativity, and impact.

Additional Personal Skills

• Creative thinker with strong analytical abilities.
• Excellent organizational and time management skills.
• Strong written and verbal communication skills.
• Self-motivated, proactive, and eager to learn.
• Ability to manage multiple campaigns and priorities simultaneously.
• Team player with a strong sense of ownership and accountability.

How to Apply

• Interested candidates can send their updated resume to [HIDDEN TEXT]