Content Writer

About Adda247
Started in the year 2016 and funded by marquee investors like Google, Westridge & Info edge, Adda247 is a B2C product-based company on a mission to solve Indias education problems at the grassroot level. The multilingual EdTech platform provides 360-degree learning solutions catering to all major educational needs of Tier II, tier III including online courses for competitive exams like Banking, SSC, Teaching exams, Defence exams, GATE, JEE, NEET, UPSC and state exams. Company has also recently entered the K12 segment targeting state board students in Tier II, Tier III and small towns. With more than 15 million monthly active users and 2 million paid users, Adda247 is already one of the largest and most loved EdTech players in India.
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Why join us
Here is your chance of joining a young, energetic team with the vision to transform the education space in India. Some things that stand us apart include

• Role with a purpose in a fast-growing organization
• Collaborative culture
• Flexible working policy
• Regular off sites
• Fun at work with gymnasium, table tennis, pool
  

About Role
We are in the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. Were looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material.
Your Responsibilities

• Creating concise, eye-catching, and innovative headlines and body copy
• Researching and organizing facts and sources
• Consistently brainstorming and collaborating with team for new ideas and strategies
• Building a following for brand on social media with creative work
• Researching markets and industries to compare and create content that is innovative and original
• Collaborating with campaign managers, creative team, and designers
• Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
• Be willing to answer any questions posted by their readers.
• Create content on e-books, podcasts etc.
• Promote content on social media
• Identify customers needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Edit content produced by other members of the team
• Analyse content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content idea
  

Skill Sets/Experience We Require

• Proven work experience as a Content Writer, copywriter or similar role.
• Portfolio of published articles.
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
  

Pedigree

• Bachelors/Masters in English, Journalism, Marketing or related field