Executive-Growth

About Adda247
Started in the year 2016 and funded by marquee investors like Google, Westbridge & Info edge, Adda247 is a B2C product-based company on a mission to solve India & education problems at the grassroot level.
The multilingual EdTech platform provides 360-degree learning solutions catering to all major educational needs of Tier II, tier III including online courses for competitive exams like Banking, SSC, Teaching exams, Defence exams, GATE, JEE, NEET, UPSC and state exams.
Company has also recently entered the K12 segment targeting state board students in Tier II, Tier III and small towns. With more than 15 million monthly active users and 2 million paid users, Adda247 is already one of the
largest and most loved EdTech players in India.
Join us on Facebook www.facebook.com/adda247live/
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Why join us
Here is your chance of joining a young, energetic team with the vision to transform the education space in India. Some things that stand us apart include

• Role with a purpose in a fast-growing organization
• Collaborative culture
• Flexible working policy
• Subsidized Lunch Party culture
• Free lunches and dinners

• Regular off sites
• Fun at work with gymnasium, table tennis, pool etc.
  

We are a Great Place to Work certified organization.
What you will do
If you are passionate about creating a Great Place to Work by nurturing a positive, fun and impact driven organization then this role is for you. Expect to be challenged and energized as you would be part of revolutionizing student learning experience in India.
Your Responsibilities Include

• Determines operational feasibility by evaluating analysis, problem definition, requirements, solution development, and proposed solutions.
• Documents and demonstrates solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code.
• Prepares and installs solutions by determining and designing system specifications, standards, and programming.
• Improves operations by conducting systems analysis; recommending changes in policies and procedures.
• Obtains and licenses software by obtaining required information from vendors; recommending purchases; testing and approving products.
• Updates job knowledge by studying state-of-the-art development tools, programming techniques, and computing equipment
• Participate in educational opportunities & read professional publications;
• Protects operations by keeping information confidential.
• Provides information by collecting, analyzing, and summarizing development and service issues.
• Accomplishes engineering and organization mission by completing related results as needed.

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• Develops software solutions by studying information needs; conferring with users; studying systems flow, data usage, and work processes; investigating problem areas; following the software development lifecycle.
  

What will you need
Qualification: Bachelors/Masters degree in Computer Science Engineering or equivalent
Experience: Total year of experience should have 1 to 2 years
Skills & Competencies

• Track and analyze key metrics like DAU, MAU, D1 Retention, Install, Uninstall etc.
• Creating audience segmentation, analyzing user behavior, Funnel and Cohort Analysis
• Strategize activities to increase user retention, engagement, stickiness and revenue
• Planning & implementing multi-channel marketing strategy (Push, SMS, Email, In-app, WhatsApp) via CRM tool like Mo Engage
• Drive continuous improvement and optimization through experiments, A/B testing across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization etc.
• Lead the development and execution of marketing campaigns for new initiatives, with a focus on driving growth and engagement
• Work collaboratively with cross functional teams such Data, Product, business teams in a fast paced environment to improve the app through design, usability, content, and customer experience.
• Capable to define KPIs relevant to the business and constantly strive to measure, track and report the same.
• A/B testing and experimentation, use data and analytics to measure the effectiveness of campaigns and make data-driven decisions to optimize performance.
• Identify opportunities for new product features, improvements, and user flows that can drive growth.