Marketing Copywriter

About Adda247
Started in the year 2016 and funded by marquee investors like Google, Westbridge & Infoedge, Adda247 is a B2C product-based company on a mission to solve India & education problems at the grassroot level.
We are extensively using AI, ML, and LLM to redefine how education is imparted to the countrys remotest places.
The multilingual EdTech platform provides 360-degree learning solutions catering to all major educational needs of Tier II, tier III including online courses for competitive exams like Banking, SSC, Teaching exams, Defence exams, GATE, JEE, NEET, UPSC and state exams. The company has also recently entered the K12 segment, targeting state board students in Tier II, Tier III, and small towns. With more than 50 million monthly active users and 2 million paid users, Adda247 is already one of the
largest and most loved EdTech players in India.
Join us on Facebook www.facebook.com/adda247live/
Follow us on LinkedIn www.linkedin.com/company/adda247/
Why join us
Here is your chance to join a young, energetic team with the vision to transform the education space in India. Some things that stand us apart include

• Role with a purpose in a fast-growing organization
• Collaborative culture
• Flexible working policy
• Free lunches and dinners
• Regular offsites
• Fun at work with gymnasium, table tennis, pool etc.
  

We are a Great Place to Work certified organization.
Key Responsibilities
Content Creation:

• Write engaging, high-quality marketing content for various channels, including app notifications, WhatsApp, product descriptions, email campaigns, and sales materials.
  

Maintaining Brand Voice

• Collaborate with teams to ensure consistent application of the brands voice, tone, and messaging across all platforms and customer interactions.
  

Understanding The Audience

• Develop a deep understanding of target audience personas and create copy that addresses their specific needs, challenges, and motivations.
  

Editing And Proofreading

• Review all content for clarity, grammar, and accuracy, ensuring it aligns with brand guidelines and maintains messaging consistency.
  

Creative Input

• Participate in brainstorming sessions and contribute creative ideas for marketing campaigns and content strategies.
  

Performance Optimization

• Monitor content performance through engagement metrics and adjust copy based on data-driven insights to enhance effectiveness and outcomes.
  

Trend Integration

• Stay updated on the latest marketing and copywriting trends, incorporating relevant best practices into content creation.