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Job Description
Account Executive – BFSI Practice | Mumbai
Adfactors PR
Location: Mumbai, Maharashtra
Industry Focus: BFSI (Banking, Financial Services & Insurance), Fintech, Corporate Communications
About Adfactors PR
Adfactors PR is one of Indias leading public relations and integrated communications consultancies, working with major brands across sectors including banking, financial services, fintech, insurance, corporate, infrastructure, technology, healthcare and consumer businesses. Headquartered in Mumbai, the firm is known for strategic reputation management, media relations, crisis communication, investor relations and digital communication solutions for leading Indian and global clients.
– Account Executive (BFSI Practice)
Role Overview
We are looking for a dynamic and detail-oriented Account Executive to support communication mandates for BFSI and fintech clients. The role involves media relations, content development, client servicing, industry tracking and execution of strategic PR campaigns for financial sector brands.
The candidate should have a strong understanding of the banking, financial services and fintech ecosystem along with excellent communication and coordination skills.
Key Responsibilities
- Support day-to-day servicing of BFSI and fintech accounts
- Build and maintain relationships with journalists, financial media and industry stakeholders
- Draft press releases, media pitches, briefing documents, reports and client communication material
- Track sector developments, market trends and competitor activity across banking, fintech and financial services industries
- Coordinate media interactions, interviews, press conferences and leadership profiling opportunities
- Assist in planning and execution of integrated PR and communication campaigns
- Monitor media coverage and prepare coverage reports and analysis
- Ensure timely execution of deliverables while maintaining high-quality communication standards
- Collaborate with internal teams for digital, research and strategic communication requirements
Preferred Candidate Profile
- 1–3 years of experience in Public Relations, Corporate Communications or Media
- Prior exposure to BFSI, fintech, banking or financial clients preferred
- Strong written and verbal communication skills
- Good understanding of business and financial news landscape
- Ability to work in a fast-paced agency environment
- Strong networking, coordination and multitasking abilities
- Proficiency in MS Office and media monitoring/reporting tools
Education
- Bachelors degree in Mass Media, Journalism, Communications, Commerce, Management or related field
- Postgraduate qualification in PR/Corporate Communications is an advantage
Why Join Adfactors PR Careers
- Opportunity to work with leading banking and fintech brands
- Exposure to high-impact corporate communication campaigns
- Fast-paced learning environment with strong industry exposure
- Collaborative culture with opportunities for professional growth
- Experience working with senior business leaders and top-tier media houses
Skills
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About Company
A multi-specialist, full-service firm, we serve over 300 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns. We have a track-record of successfully delivering on complex and challenging PR briefs – often characterized by high stakes, urgency and a sense of uncertainty about the potential outcomes. Our approach is rooted in robust problem-definition and customizing the solution. In an industry built on standard templates and processes, we explore creative solutions for each brief. And, of course, superior execution is a widely acknowledged strength of Adfactors PR. Our business is built on a few simple tenets. In a complex world with trust deficit, we believe public relations is 90 per cent behavior and 10 per cent communications. We believe relationships are key to sustainable business and integrity, while transparency, purpose and fairness are critical elements of a successful public relations program. As a firm, we practice what we preach. Culture is our strength and our culture is built on simple tenets of integrity, transparency, fairness and simplicity. Constant, incremental innovation for creating value for our clients is also a part of our value system. The few businesses that we do not work for include: Tobacco, alcohol, meat-processing and gambling.
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