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Job Description
Company: Adfactors PR | Role: Pre-IPO advisory | Location: Mumbai & Delhi
About the Role
We are looking for a seasoned communications leader to head our IPO & Capital Markets Communications practice. This is a senior, client-facing role demanding deep expertise in financial communications, a commanding presence with C-suite stakeholders, and a proven track record of driving high-profile mandates across the equity capital markets landscape.
The ideal candidate brings strategic acumen honed across public relations, management consulting, financial journalism, or allied advisory environments — and has navigated the complexities of IPO storytelling, regulatory sensitivities, and investor narratives at scale.
Key Responsibilities
Strategic Leadership & Client Management
- Lead end-to-end communication strategy for IPO-bound and listed companies, from pre-filing positioning through listing and post-IPO sustenance.
- Serve as the primary strategic advisor to company leadership, boards, and promoter groups on communications, reputation, and narrative development.
- Build and manage senior client relationships, acting as a trusted counsel during high-stakes, time-sensitive transactions.
- Identify and convert new business opportunities; lead pitches, proposals, and capability presentations for prospective IPO and capital markets mandates.
Communications & Messaging
- Develop and own the communications architecture — IPO equity story, key messages, analyst and investor narratives, and media positioning frameworks.
- Oversee production of high-quality communication materials: DRHP communication strategy, offer documents, press releases, management commentary, investor presentations, and spokesperson platforms.
- Provide strategic counsel on disclosure obligations, SEBI communication guidelines, and compliance considerations during the IPO process.
- Lead crisis preparedness planning and real-time advisory during sensitive periods including pre-IPO quiet periods, price band announcements, and listing day events.
Stakeholder & Media Relations
- Cultivate and leverage senior-level relationships with financial, business, and capital markets media.
- Drive media strategy and oversee spokesperson preparation, media briefings, and proactive engagement with key financial journalists and editors.
- Engage with investment bankers, legal advisors, auditors, and stock exchanges to ensure communications are aligned with transaction timelines and regulatory requirements.
- Represent the practice and the firm at industry forums, conferences, and client events.
Team & Practice Development
- Lead, mentor, and develop a team of communications professionals, fostering a culture of excellence, accountability, and continuous learning.
- Contribute to thought leadership, practice capability building, and development of proprietary methodologies and tools for IPO communications.
- Collaborate with cross-functional teams including corporate communications, digital, and public affairs practices.
Key Skills & Competencies
- Exceptional strategic thinking and ability to simplify complex financial narratives for diverse stakeholder audiences.
- Deep understanding of Indias capital markets ecosystem — SEBI regulations, IPO processes, DRHP requirements, and listing norms.
- Established network with financial, business, and capital markets media; investment banking and legal advisory communities.
- Demonstrated ability to manage multiple high-priority mandates under pressure with absolute confidentiality and discretion.
- Superior written and verbal communication skills; ability to craft compelling, precise narratives under tight timelines.
- Strong leadership and team management skills with experience building and scaling practice areas.
- Commercial orientation — ability to identify opportunities, shape mandates, and contribute to revenue growth.
Qualifications
- Bachelors or Masters degree in Mass Communication, Journalism, Finance, Business Administration, or a related field.
- 12–18 years of progressive experience in public relations, strategic communications, management consulting, financial journalism, or capital markets advisory.
- Demonstrable track record of leading IPO, M&A, or capital markets communications mandates.
- Prior experience in a senior leadership role within a reputed PR/communications agency, consulting firm, financial institution, or media organisation preferred.
Disclaimer: We value considered applications. Those who have read this brief carefully, understand the scope of this role, and are genuinely aligned with its requirements are encouraged to apply. Only Mumbai-based candidates or those open to relocation will be considered.
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About Company
A multi-specialist, full-service firm, we serve over 300 retained clients across 40 cities in India. The clients include some of the largest corporations, conglomerates, financial institutions and governments, as well as a host of bright, young start-ups and unicorns. We have a track-record of successfully delivering on complex and challenging PR briefs – often characterized by high stakes, urgency and a sense of uncertainty about the potential outcomes. Our approach is rooted in robust problem-definition and customizing the solution. In an industry built on standard templates and processes, we explore creative solutions for each brief. And, of course, superior execution is a widely acknowledged strength of Adfactors PR. Our business is built on a few simple tenets. In a complex world with trust deficit, we believe public relations is 90 per cent behavior and 10 per cent communications. We believe relationships are key to sustainable business and integrity, while transparency, purpose and fairness are critical elements of a successful public relations program. As a firm, we practice what we preach. Culture is our strength and our culture is built on simple tenets of integrity, transparency, fairness and simplicity. Constant, incremental innovation for creating value for our clients is also a part of our value system. The few businesses that we do not work for include: Tobacco, alcohol, meat-processing and gambling.
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