AVP - Organic Growth & Content Marketing

Job Title: AVP – SEO, Organic Growth & Content Marketing (Global Accounts)

About the Role

Key Responsibilities:

SEO Strategy & Organic Growth Leadership

• Own and drive global SEO strategy (US market focus) across enterprise and high-growth accounts
• Lead all aspects of SEO: Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, and Local SEO
• Deliver measurable growth in organic traffic, keyword rankings, CTR, and conversions
• Drive AI-led SEO, search intent mapping, and algorithm update readiness (Google Core Updates, EEAT, Helpful Content)
• Optimize performance across Google Search, Bing, and emerging search ecosystems

Content Marketing & SEO Content Strategy

• Lead SEO-driven content marketing strategy including blogs, landing pages, thought leadership, and topical authority building
• Build scalable content frameworks, keyword clusters, and pillar-cluster models
• Ensure content aligns with user intent, SERP features, and conversion goals
• Drive content performance metrics: engagement, dwell time, lead generation, and ROI

Client Strategy & Stakeholder Management

• Act as a strategic advisor for enterprise/global clients (US focus)
• Lead client presentations, QBRs, and growth roadmaps
• Drive client retention, upselling, and account expansion
• Collaborate with sales, performance marketing, analytics, and creative teams

Team Leadership & Capability Building

• Lead and scale a high-performing team of SEO Managers, Content Strategists, and Analysts
• Build strong capabilities in technical SEO, content strategy, and data-driven decision-making
• Drive team KPIs, performance reviews, and skill development programs

Business Impact & Revenue Ownership

• Own organic growth revenue targets and profitability metrics
• Identify opportunities for new business pitches, SEO audits, and growth consulting
• Ensure alignment between SEO performance and business outcomes (leads, revenue, pipeline)

Experience & Qualifications

• 10–15 years of experience in SEO, Organic Growth, and Content Marketing
• Proven track record in managing international (US) clients and large-scale SEO programs
• Strong expertise in technical SEO audits, content strategy, and search performance analytics
• Experience working in digital marketing agencies / performance marketing setups
• Demonstrated ability to drive revenue through organic channels
• Strong leadership experience managing large cross-functional teams

Why Join AdLift

• Lead global SEO & content mandates across high-impact clients
• Opportunity to shape organic growth strategy at scale
• Work directly with leadership and influence business outcomes
• Fast-paced, growth-driven, and collaborative environment