Sr Content Marketing Manager

At Aftershoot, were building a global community of photographers who spend less time behind their screens and more time behind the lens. Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world.

From culling to editing to retouching. Our AI tools do all the heavy lifting, so photographers can focus on what they do best: capturing moments, telling stories, and creating magic.

• Were a fast-growing, passionate team backed over 100K+ active users globally. Double-digit ARR in less than 4 years, amazing investors and team who truly believe in our mission.
• Our mission is clear: Become the default companion for every photographer in the world.
• If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, wed love to meet you.
• Lets create the future of AI in photography, together.

About The Role

We are looking for a Content Lead to join our dynamic marketing team. Youll be instrumental in shaping the companys content strategy and driving engagement through various channels.

Were seeking a strategic thinker with a passion for storytelling and a knack for crafting content that captivates and resonates with our audience.

Core Responsibilities

• Collaborate with the leadership team to create quarterly KPIs and goals for the content team.
• Build the Aftershoot blog into a premier hub for photography education and industry insights.
• Oversee in-house or freelance writers and editors to scale content production for the Aftershoot Blog and monthly newsletter.
• Ideate, create, and publish templates, guides, ebooks, and more that would help achieve the content KPIs and target goals.
• Forge tight-knit collaborations with internal teams, including marketing, design, and product, to ensure content echoes our brand messaging and objectives.
• Work hand in hand with our product marketing team to generate content spotlighting Aftershoot and its tailored features for professional photographers.
• Coordinate seamlessly with our performance marketing and social media squads to synchronize content endeavors with paid media and organic social strategies targeted at professional photographers.
• Leverage data and analytics to gauge content performance, pinpoint improvement opportunities, and refine our content strategy accordingly.
• Oversee content calendars and workflows to ensure punctual delivery of content projects and campaigns.
• Create and maintain a unified content calendar in collaboration with social media and video teams to strategically amplify key messages across channels for maximum impact
• Ensure brand voice consistency across all content channels while adapting tone and style to suit each platforms unique characteristics
• Nurture and fortify relationships with external partners, influencers, and industry authorities to amplify the reach and resonance of our content.
• Develop channel-specific content guidelines and best practices to maintain quality standards across all platforms
• Participate actively in brainstorming sessions and strategy meetings to generate fresh ideas and approaches for content initiatives.
• Continuously refine and enhance our monthly content marketing newsletter to better engage and cater to professional photographers.

• Bring 5-7 years of experience in content marketing, writing, editing, journalism, or a related field.
• Possess exceptional storytelling prowess, able to craft content that not only grabs attention but also inspires action.
• Understanding of product-led content and SEO fundamentals
• Demonstrate proficiency in leveraging data and analytics to drive content decisions and deliver tangible results.
• Showcase experience in managing cross-functional teams and orchestrating impactful content campaigns through collaborative efforts.
• Exhibit excellent written and verbal communication skills, coupled with an unwavering commitment to quality and attention to detail.

• Step 1: If your profile aligns with our vibe and requirements for the role, our people team will reach out to you for a brief phone call.
• Step 2: If everything aligns, your next chat will be with one of your future team members to better understand the role and your experience.
• Step 3: You will then be given a task - this helps us evaluate your thought process and help you showcase your expertise.
• Step 4: If everything goes well, you will meet the leadership for a quick bar-raiser round.
• Step 5: If you do manage to clear all rounds, this is the point we make an offer, shake hands, and welcome you to the team.