Business Development Representative

The business development representative will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives. You must be comfortable with technology, create email campaigns, and make cold calls to generate interest.

Responsibilities:

• Create, maintain and keep current database of prospects
• Segment lists based on industry, Workday module, use case, and buying stage
• Plan and execute outbound email campaigns focused on Workday services
• Write and refine persuasive email copy using AI tools that speak to HR, Finance, and IT audiences
• Set up automated sequences and drip campaigns for different stages of the funnel
• Run A/B tests on subject lines, messaging, and CTAs to optimize engagement
• Track key metrics like open rates and click-throughs, report on performance
• Collaborate with sales to ensure timely follow-up and consistent messaging
• Maintain clean email lists and ensure compliance with deliverability and privacy regulations
• Schedule meetings with customers for sales and solutioning to understand customer needs and requirements
• Maintain repository of proposals and support the solutioning team in creating new ones

Requirements:

• 15 years of experience in B2B email marketing or outbound campaigns, ideally in tech or professional services
• Familiarity with Workday or other enterprise SaaS platforms is a big plus
• Excellent writing skills with a firm grasp of B2B tone and messaging
• Experience in using AI Tools for Message Creation
• Experience with email marketing tools and CRMs (e.g. MailChimp, HubSpot, Salesforce, Pardot)
• Comfortable working with data and building segmented lists
• Organized and able to manage multiple campaigns and timelines simultaneously
• Must have attention to detail
• Strong phone presence and experience dialing dozens of calls per day
• Excellent verbal and written communications skills
• Ability to work late night India hours

Location:

Pune, India.