Brand Specialist

Organization overview:

Agratas is a global battery business within the Tata Group. Well design, develop and manufacture high-quality, high-performance, sustainable battery solutions.

Weve entered our industrialization phase, building world-class battery manufacturing facilities in Sanand, India, and in Bridgwater, UK, unlocking green growth opportunities for global customers in the mobility and energy sectors.

Were powering the energy transition not just by making batteries, but by driving momentum for a better tomorrow. Whether its for electric vehicles or grid energy storage, our technology is designed to move people, industries, and ideas forward. We believe the energy revolution should be shaped by people, for people and thats exactly what were building.

Position Overview

The Corporate Communications team promotes and champions our brand across internal and external audiences. We do this by proactively creating and delivering engaging communication from around the business to promote awareness, build anticipation, and positively impact the perception of Agratas.

We are seeking a highly motivated and talented Brand Specialist to join our team, who will be responsible for shaping and executing the visual identity across marketing communication touchpoints by creating stunning multimedia content that aligns with our brand identity and resonates with our audiences. This role blends creative thinking with strong execution, ensuring consistency, clarity, and impact across all customer touchpoints - from presentations to campaigns to digital and physical experiences.

Key Accountabilities and Responsibilities

• Develop, own and evolve the brand universe from strategy, positioning and communication.
• Collaborate with the global teams and internal stakeholders to ensure brand consistency across touchpoints.
• Craft creative concepts and deliver high-quality designs for digital and print media.
• Design marketing assets such as social media graphics, videos, multimedia projects, website banners, email templates, PowerPoints presentations, and print collateral.
• Transform technical data into stories and campaigns that reach a wide consumer audience, beyond the direct customers.
• Create and maintain company assets and templates, including logos, brand guidelines, presentation templates, and other design elements.
• Develop and maintain a photography library, organizing and categorizing high-quality images for use in various marketing materials, presentations, and projects.
• Capture high-quality video footage and audio for various projects, including promotional videos, interviews, product demonstrations, and events.
• Edit video footage and audio recordings to produce polished and engaging final products, incorporating graphics, effects, music, and other elements as needed.
• Stay up to date on design trends and best practices in graphic design, multimedia and presentation design.

Knowledge, Skills and Expertise

• Strong foundation in graphic design and visual storytelling.
• Excellent command of tools such as Adobe Creative Cloud (Adobe Photoshop, Illustrator, InDesign, Premier Pro, After Effects), Design and UI tools (Figma, Miro), presentation and keynotes (PowerPoint)
• Experience with videography equipment, including cameras, lighting, and audio recording devices.
• Experience handling 2D/3D assets using AutoCAD, Rhino, Blender, SketchUp.
• A portfolio showcasing graphic design and video editing skills, with examples of previous work in both areas.
• Excellent attention to detail and a keen eye for visual aesthetics.
• Strong communication and collaboration skills, with the ability to work effectively in a team environment.

Qualifications Required

• 4-10 years of experience in brand management, marketing communication,
• Experience working on graphic design, film production, multimedia arts, or a related field.
• Bachelors or masters degree in marketing, design, visual communication, or a related field.