AGRIM - Communication Lead

About Us:
Agrim is Indias largest Agri-input e-commerce platform, empowering lakhs of retailers across the country with better access, pricing, and service. Were backed by marquee investors and are growing fast. With 800+ employees and ambitious plans to grow 2x in the next two quarters, we are transforming how Agri-retailers buy and grow their business. Our culture is rooted in five values: Delivery Excellence, Ownership, Frugality, Simplicity, and Transparency. You can read more about us here - click here.
Role Overview:
We're hiring a Communication Lead to own how Agrim sounds and communicates everywhere. This role sits across functions: marketing campaigns, product and app messaging, internal and leadership communication, partner/vendor-facing content, and external communication such as PR and social. You'll set a single, consistent voice for the company and be the person every team comes to when something needs to be written, positioned, or said well. This is a hands-on content role, not a pure strategy seat - you'll write, edit, and ship content yourself.
Key Responsibilities:
1. Brand Voice & Content Standards:
- Define and document Agrim's tone of voice, messaging pillars, and content standards across all channels.
- Act as the final quality check on any external-facing content.
- Build reusable templates and guidelines so category, marketing, and product teams can create content consistently without bottlenecking through you.
2. Marketing Content:
- Own copy and content for marketing campaigns across push, in-app, WhatsApp/SMS, and paid channels, working closely with the growth and retention team.
- Partner with category teams to ensure campaign messaging reflects category and seasonal context accurately.
3. Product & App Communication:
- Own in-app messaging, notification copy, and onboarding content in coordination with product and growth.
4. External Communication:
- Own PR, social, and any public-facing brand content, building relationships with media where relevant.
Ideal Candidate:
- 3-6 years in content, communications, brand, or editorial roles, ideally with experience spanning both B2B marketing content and leadership/internal communication.
- A strong, versatile writer - comfortable shifting tone from a punchy campaign. Bonus: experience in B2B, Agri, or e-commerce; familiarity with tools like Web Engage or Mix panel-informed messaging.
Why Join Us:
At Agrim, you will shape the strategy engine of a Bharat-scale startup on its path to IPO. This is an opportunity to build one of Indias most impactful playbooks while working with a mission-driven team solving one of Indias largest distribution challenges. We are in Gurgaon. This is a Work from Office role.