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Job Description
Role Overview
- Campaign Management: Manage all marketing campaigns, events, communication strategies, and partnerships for the Indian market.
- Performance Tracking: Ensure healthy campaign performance and strive to achieve agreed team and business goals, measuring success using data, tools, and provided resources.
- Strategic Planning: Oversee go-to-market strategies for regional/group directives, including new launches, project management, and market development activities for assigned portfolios.
- Operations & Welfare: Ensure smooth marketing operations and oversee the welfare of the marketing team.
- Stakeholder Management: Manage relationships with all Airline entities (AK, FD, D7 & XJ) and Point of Sale (POS) partners operating in the Indian market.
- Partnerships: Build and maintain relationships with external agencies (media, creative) and cross-functional internal teams.
- Sales Collaboration: Work closely with Sales and Distribution to support the team in creating top-tier visibility with OTAs and other travel partners.
- Brand Building: Use creative and effective channels to maximize cost-efficient promotional opportunities, building consistent "buzz" around the brand to drive conversion and bookings.
- Brand Ambassadorship: Act as a Brand Ambassador for AirAsia, increasing awareness of the brand as a global leader in the travel and e-commerce space.
- Education: Bachelor s degree, Advanced Diploma, or Diploma in Business Administration, Marketing, Mass Communication, Advertising, or a related discipline.
- Experience: At least 5 7 years of working experience. While an airline background is an advantage, we welcome candidates from non-airline backgrounds who can bring fresh ideas.
- Language Skills: Proficient in English. Proficiency in an additional language is an advantage.
- Digital Expertise: Strong understanding of e-commerce, social media usage, and the digital landscape is highly valued. Experience building a brand from scratch is a plus.
- Campaign Experience: Prior experience with ATL (Above the Line) and BTL (Below the Line) campaigns is mandatory. Must have previous experience working with large media buying and creative agencies.
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- Communication: Excellent verbal and written communication skills with the ability to foster collaboration and goodwill between different teams.
- Leadership: Capable of bringing order and harmony to the team in a fast-paced, demanding environment.
- Analytical Skills: Excellent analytical skills with a strong understanding of data, campaign performance, and business financials.
- Project Management: Ability to manage multiple projects both tactical and strategic while meeting time and budgetary deadlines.
- Agility: Resourceful, agile, and adaptable to change in a fast-paced environment.
- Work Style: A team player who is also able to work independently.
- Market Knowledge: Basic knowledge of consumer trends and markets across all AirAsia countries.
- Work Mode: Must be comfortable working from the office, as this is a full work-from-office role.
- Travel: Willingness to travel both within India and internationally as required by business needs.
Skills
Market DevelopmentMarketing ManagerCampaign ManagementSocial MediaProject ManagementAtlStrategic PlanningAgileAdvertisingCampaign PerformanceMarketing CampaignsMediaMarketingMarketing ManagerIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
AirAsia is a leading travel and financial platform company in Asia Pacific, providing air transport, travel and lifestyle services, as well as financial services. AirAsia started as a low-cost carrier with operations in Malaysia, Indonesia, Thailand, the Philippines, India, and Japan, and has carried more than 600 million guests to over 150 destinations in its network across Asia, Australia, the Middle East and the US. Recognised for its world-class service.
The airline has been named Skytrax World’s Best Low-Cost Airline 11 years in a row from 2009 to 2019 and World Travel Awards World's Leading Low-Cost Airline for seven consecutive years from 2013 to 2019. AirAsia has since embarked on a transformation journey to become more than just an airline, with the inclusion of hotels, holidays, activities and online shopping on its travel and lifestyle platform airasia.com, integrated logistics through Teleport and digital financial services via its money app, BigPay.
It all starts here. 23 years ago, a dream took flight - shaping and forever changing the travel industry in Asia. The idea was simple - make flying affordable for everyone. We started off as just an airline, but today we are now something much, much more. From a network of gateways and getaways, our businesses now include making logistics and banking more accessible (Teleport, BigPay), linking farms with businesses (airasia grocer), and offering online tech education and entrepreneurship (airasia Academy).
airasia Super App, our one-stop travel and lifestyle platform, offers more than 15 lines of products -- from travel to lifestyle to finance, there is something on airasia Super App for everyone.
Welcome! As always, great storytelling starts with the ‘when’. Our story began in 2013 as an ambitious venture between Tata Sons Private Limited and AirAsia Aviation Group Limited. Now a wholly owned subsidiary of Air India Ltd, we are a young, aspirational airline that has grown significantly in the last 8 years. AirAsia India has consistently embraced technology to deliver operational efficiency and enhance guest experiences, offering fast bookings, fab value and fantastic deals.
We launched with the underlying premise that a great travel experience translates to happy guests and in turn, leads to a healthier business. Our domestic network has been growing stronger and we’ve expanded into key metro cities. We operate with the capacity to serve over a million guests every month, connecting 18 destinations across the country.
Important dates & deadlines?
Application Deadline
25 Apr 26, 04:53 PM IST
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