Area Manager(Bal_DTC.KK_DTC)

Born in 1995, Airtel aims to offer global connectivity and unlock endless opportunities. Our presence is positioned to serve nearly 96% of the nations population with infrastructure to sustain cutting-edge technologies such as 5G, IoT, IQ, and Airtel Black. At Airtel, we strive to go beyond our duties to create impactful solutions for consumers, while also preserving the ecological balance.

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We create impact, take early ownership, and experiment with different career paths as part of our cultural fabric. Heres what you will get to experience as an Airtel employee:

You Get To Make a Difference To Internal And External Customers By Taking Small And Big Ideas To Success And Therefore Leaving Footprints At The Scale Of Billions. And Beyond. Limitless Ownership

• You get to go above and beyond to take responsibility, challenge the norms and take risks to create big things in more ways than one. Limitless Careers:
• You have the freedom to imagine, and an open canvas available to you to experiment and implement new ideas to gain depth and breadth of experiences.
• So come join us, and #BeLimitless. Because you are.
• Job Details
• Job Title Area Sales Manager – D2C
• Designation Area Sales Manager
• Job Code
• Function D2C
• Sub-Function Operations
• Location
• Level/Grade Manager
• Position Description

The purpose of this role is to spearhead delivery of all lines of businesses in the assigned geography (smaller circles) to maximise extraction while providing quality service to customers. The role is also responsible to lead both retail teams (mostly Postpaid) & Broadband teams with the aim to increase engagement within residential societies (RWAs) as the preferred service provider and additionally ensuring successful in-store operations.

• Organizational Relationship
• Reporting To Circle Retail Head / D2C Head
• Total number of employees supervised by you DIRECTLY or INDIRECTLY
• Managerial Individual Contributors
• Directly 5 to 10 -
• Indirectly – -

Key Responsibilities & Accountabilities

• Business Strategy & Planning:
• Execute strategic plans for the D2C business in the assigned geography, aligning with overall organizational goals and market dynamics.
• Drive revenue growth by implementing effective distribution strategies to build channel productivity ensuring maximum market coverage & visibility for companys D2C products.
• Manage budgets for the business, ensuring efficient resource allocation and adherence to financial targets.

Sales Management

• Optimize the sales and distribution network to enhance market penetration and ensure a robust channel presence.
• Manage the D2C product portfolio, including pricing strategies, packaging, and feature enhancements.
• Identify and mitigate risks associated with market dynamics, regulatory changes, and operational challenges, ensuring business continuity.

Store Operations

• Manage store profitability through delivery of agreed revenue/cost plan and ensure deployment of programs across all stores.
• Implement processes to enhance the overall customer experience, focusing on service quality, customer satisfaction, and issue resolution.
• Conduct thorough store/zone level analysis to identify trends, customer preferences, and competitive landscape, providing insights for informed decision-making.

Stakeholder Management

• Form partnerships and alliances with residential societies (RWAs) to advance the D2C business and drive Airtel as the preferred service provider.
• Adopt industry best practices to enhance the efficiency and competitiveness of services.
• Work on potential conflicts or challenges in the stakeholder ecosystem and work towards timely resolution.
• People Management
• Review and monitor performance of Territory Managers and Store Managers on an ongoing basis and provide requisite developmental support / inputs.
• Develop the team and update their knowledge base to cater to the organizational need.
• Anchor trainings as required for team member development.
• Chart out a clear talent development plan and identifies and grooms team members for higher responsibilities.
• Own and manage strong people connects at all levels across the organization.
• Collaborate with zonal/circle teams and central functions such as marketing, finance & HR to ensure alignment with broader company policies.
• Knowledge, Certifications and Experience
• Education Qualification Graduate (Full time), Masters degree in business administration from Tier 1/2 Business School
• Total Experience 6-8 years of work experience in Sales or Marketing or Service in a leadership role from Media / Consumer Electronic / Telco or related industry
• Key Interactions
• Internal / External Stakeholders
• (Internal means – External to the department and internal to the organization; External means – External to the organization)
• Internal Territory Managers / Store Managers / Cross functional teams
• External Local Cable Operators
• Skills and Competencies
• Technical Competencies
• Proficiency in sales and marketing techniques
• Knowledge of building retail channels and service operations
• Leadership and Behavioural Competencies Problem Solving
• Analytical Skills
• Communication Skills (oral/written)
• Interpersonal Skills
• Teamwork and Collaboration
• Result Orientation
• Multi-tasking
• Enterprising
• Customer Obsession
• Positive Drive and Energy