Airtel - Zonal Business Manager - Mass Retail

TITLE- Zonal Business Manager - Mass Retail

LOCATION- Zone- based role

ABOUT THE ROLE: Zonal Business Manager - Mass Retail is the CEO of the zone, owning end-to- end sales and service performance across Mobility, DTH, Broadband, Wi-Fi, Screens and Airtel Payments Bank/Financial Services. The role leads a multi- layered team (ZMs, TMs, ZSLs, ZOCOs and a large off- roll workforce), manages 8,000-10,000 outlets in a 200-300 km territory and contributes 350-400 Mn INR per month to the state topline.

It is a critical feeder role for future Circle Channel / Category Head

Key Impact areas

Win in the market

• Grow the zone faster than the market by choosing the right segments, channels and interventions, and lifting both growth and quality of business (mix, health, profitability).

Build a future- ready channel

• Shape a strong One Airtel Distribution ecosystem where every outlet and partner is set up to sell multiple Airtel products and is commercially healthy and engaged.

Make service a differentiator

• Turn service and experience into a competitive edge for the zone by improving SLAs, reducing repeat complaints and proactively fixing root- cause issues using data and feedback.

Lead a high- performing organisation

• Create a high- energy, high- engagement team of ZMs/TMs/ZSLs and ZOCOs, build successors for critical roles and consistently export talent to other zones and circles.

Turn strategy into reality

• Convert Circle MR strategy and AOP into sharp local plans, run disciplined, data- driven governance, and influence Circle decisions with ground- up market insights.

WHAT WE'RE LOOKING FOR

• 6+ years of experience in high- intensity sales & distribution (FMCG GT, paints/building materials, consumer durables/electronics, or consumer tech/new- age distribution).
• Proven "manager of managers" with multi-city/region responsibility, large on-roll/off-roll spans and sizeable distributor/retail networks (comparable to 8,000-10,000 outlets).
• Strong track record of revenue/market share growth and at least one clear turnaround/step- change story.
• Experience in environments where service SLAs and experience (installations, complaints, TATs) are critical.
• Hands-on with sales automation, apps and analytics; comfortable driving digital adoption in field teams.
• High ownership, customer obsession, learning agility and aspiration to grow into Circle Channel/Category Head roles