Growth Marketing Marketing

About AiSensy

AiSensy is one of Indias fastest-growing WhatsApp-first B2B SaaS companies, helping businesses acquire, engage, support, and retain customers using the Official WhatsApp Business API.

Trusted by 210,000+ businesses across 57+ countries, AiSensy powers WhatsApp Marketing, Automation, Click-to-WhatsApp Ads, Chatbots, Payments, and Customer Engagement for leading brands including PhysicsWallah, Wipro, Vivo, Adani, HomeLane, Hindustan Times, and thousands of growing businesses.

Recognized by Meta as:

• Emerging Partner of the Year 2023
• Click-to-WhatsApp Ads (CTWA) Partner of the Year 2024

Backed by Marsshot.vc, Bluelotus.vc, and 50+ angel investors, were building the future of business communication on WhatsApp.

About the Role

Were looking for a Growth Marketing Manager to drive customer acquisition, demand generation, and pipeline growth through data-driven marketing initiatives.

In this role, youll own key growth channels, optimize conversion funnels, execute high-impact campaigns, and collaborate closely with Sales, Product, Customer Success, and Content teams to generate predictable pipeline and revenue.

If youre passionate about experimentation, performance marketing, analytics, and scaling SaaS growth, wed love to hear from you.

What Youll Do

Demand Generation & Performance Marketing

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta, LinkedIn, YouTube, and other digital channels.
• Own campaign performance across lead generation, CPL, CAC, ROAS, and marketing-qualified pipeline.
• Monitor budgets and continuously improve campaign efficiency and ROI.
• Identify new acquisition channels and growth opportunities.

Funnel Optimization & Conversion

• Optimize landing pages, campaign journeys, and conversion funnels.
• Improve visitor-to-lead, lead-to-demo, and demo-to-customer conversion rates.
• Run A/B tests on creatives, messaging, CTAs, and landing pages.
• Collaborate with Product and Design teams to improve user experience and conversion.

Lifecycle & WhatsApp Marketing

• Execute lifecycle campaigns across WhatsApp, Email, CRM, and other engagement channels.
• Build customer segmentation strategies to improve activation, engagement, and retention.
• Support customer nurturing and re-engagement campaigns to maximize lifetime value.

Organic Growth & Content

• Work closely with the Content and SEO teams to increase inbound traffic and lead generation.
• Support webinars, case studies, product launches, and thought leadership campaigns.
• Identify content opportunities based on customer insights and search trends.

Analytics & Growth Experimentation

• Track campaign performance using GA4, CRM, and marketing dashboards.
• Analyze acquisition funnels and identify optimization opportunities.
• Conduct growth experiments and recommend scalable improvements.
• Present campaign insights and performance reports to stakeholders.

What Were Looking For

Must Have

• 3–6 years of experience in Growth Marketing, Demand Generation, Performance Marketing, or Digital Marketing.
• Experience working in a B2B SaaS or technology company.
• Hands-on expertise with Google Ads, Meta Ads, LinkedIn Ads, and Google Analytics (GA4).
• Strong understanding of demand generation, conversion optimization, and marketing funnels.
• Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or Zoho.
• Strong analytical skills with the ability to interpret data and drive business decisions.
• Excellent communication and project management skills.
• Comfortable working in a fast-paced startup environment.

Good to Have

• Experience in WhatsApp Marketing, Conversational Marketing, or Marketing Automation.
• Knowledge of SEO, content marketing, and inbound demand generation.
• Experience with A/B testing tools and attribution platforms.
• Familiarity with SQL, Looker Studio, Mixpanel, or Amplitude.
• Experience using AI tools for marketing automation and content optimization.

Success Metrics

First 90 Days

• Launch and optimize high-performing acquisition campaigns.
• Improve campaign efficiency across key paid channels.
• Build dashboards to track funnel performance and campaign ROI.
• Identify and execute growth experiments to improve conversions.

First 12 Months

• Consistently achieve marketing-qualified pipeline targets.
• Improve CAC, CPL, and ROAS across acquisition channels.
• Increase inbound demand through paid and organic growth initiatives.
• Drive measurable improvements across conversion, activation, and customer engagement.

Why Join AiSensy

• Be part of one of Indias fastest-growing B2B SaaS companies.
• Work directly on growth initiatives that impact revenue.
• High ownership, rapid learning, and accelerated career growth.
• Collaborate with founders and cross-functional teams.
• Opportunity to experiment, innovate, and scale growth using cutting-edge marketing strategies.

If youre passionate about growth marketing, data-driven decision-making, and building scalable

acquisition engines, wed love to hear from you.

Apply now and help shape the future of business communication with AiSensy.