Copywriter

Company Description Aiyyooo is an AI-first creative, marketing, and market research agency focused on helping brands move faster and perform better. The team combines AI-powered execution with experienced strategic thinking to deliver high-quality ad films in days, scale content rapidly, and generate real-time market insights. Backed by Design Mechanics with over 20 years of experience, Aiyyooo merges proven expertise with next-generation capabilities. The agency partners with brands that want to test more, learn faster, and grow smarter, creating data-informed creative work that drives measurable impact.

Role Description The Copywriter role at Aiyyooo is a full-time, on-site position based in Dehradun. In this role, the Copywriter will craft clear, engaging copy for ads, websites, social media, email campaigns, and marketing collateral, aligned with brand voice and project goals. The Copywriter will collaborate closely with creative, marketing, and strategy teams to develop concepts, refine messaging, and support AI-assisted content creation. Daily responsibilities include writing a marketing copy, and scripts; researching audience and market trends; and ensuring all content is error-free, consistent, and optimized for performance. The Copywriter will also participate in reviews, incorporate feedback from stakeholders, and help maintain content standards and documentation.

Qualifications

• Strong Writing skills, including the ability to produce clear, concise, and compelling copy across digital and print formats.
• Experience creating Press Releases and other PR-focused content that communicates key messages effectively to media and stakeholders.
• Excellent Communication skills, with the ability to collaborate across teams and present ideas and copy rationales clearly.
• Proficient in Proofreading and basic Editing to ensure high standards of grammar, style, and accuracy.
• Understanding of Marketing principles and how copy supports brand positioning, campaigns, and performance metrics.
• Familiarity or interest in AI-assisted content creation tools and data-driven creative workflows.
• Strong research abilities to understand audiences, competitors, and industry trends.
• Bachelors degree in Communications, Marketing, Journalism, English, or a related field, or equivalent practical experience.
• Ability to work on-site in Dehradun, manage multiple projects, meet deadlines, and adapt to a fast-paced, experimentation-driven environment.