Manager/Sr.Manager - Marketing

Designation- Manager-Marketing

Experience in No. of Years: 10-15y

Educational Qualification: Masters Degree in Food Processing/Food Technology with Business Administration

Location- Chennai

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Preferred Industry: Food & Beverages

1. To Promote a companys brand to create targeted awareness and Maximize sales and profits (especially sales and top line) of our entire business:

< Overall > Build and execute marketing plan by maintaining Brand Image.

Planning and executing ATL/BTL (inc. digital marketing), Analysing the macro and micro market trends and to assist the R&D team with New product development.

2. Co-ordinate and improve Sales by Sales-marketing Activities:

Plan monthly sales estimates.

Analyse every month sales for the improvement in sales- area-wise & channel-wise

Plan for ATL, BTL and digital activities for sales target

3. Increase Brand awareness and Sales of our entire Business through development Marketing(NPD):

Planning, building and executing New product development

Plan & execute cost reduction for existing products.

Co-ordinate with the R&D team to develop and Market the new products.

4. Plan Data collection and Analysis for the Marketing Team:

Creating inferences/ co-relations, forecast, trend study in market data and daily, monthly, Annual Sales figures, using MS Excel.

Create and execute Surveys for data collection for Brand awareness, Brand impact and Market coverage etc.

Compilation and presentation of Data by co-ordinating with Sales and Sales co-ordination team.

5. Regular work in Marketing team management:

Preparing monthly/yearly Reports (Sales forecast sheet, Monthly sales report, Production-Sales Projection report, Offtake report, Brand awareness report, NPD schedule)

Response to customer complaints and negative news about our products

Supervising and leading the Marketing executives and senior executives.

Horizontal co-ordination with other departments.

• Mandatory 1 day/week market visit for checking the existing product market condition, target audience requirements, trial and repeat purchase studies.

Additional Skills:

i)Knowledge of Food Technology

ii)Marketing Skill

iii)FSSAI compliance and regulations

iv)New product launch

v)FSMS audit compliance

vi)Digital Marketing

vii)Review of existing products