Head Of Commercial And Revenue | Financial Services | Hertz

About Al-Futtaim

Established in the 1930s, Al-Futtaim Group is one of the region's most diversified privately held businesses — more than 35,000 people, operations in over 20 countries across the Middle East, Asia and Africa, and partnerships with over 200 of the world's most admired brands spanning automotive, financial services, real estate, retail and healthcare. Guided by our values of respect, excellence, collaboration and integrity, we continue to enrich the lives and aspirations of our customers every day.

Role Purpose

The Head of Commercial and Revenue is a senior executive role accountable for driving sustainable revenue growth, yield optimization, and digital-led commercial performance across both rental and leasing businesses. The role owns pricing, product, sales performance, marketing, digital channels, and partnerships, ensuring that fleet, demand, and customer acquisition are optimally aligned. Acting as the commercial conductor of the organization, the Head of Commercial and Revenue balances short-term revenue maximization with long-term customer value, brand strength, and digital scalability.

Key Responsibilities

• Define and track the performance of the overall revenue strategy for rental and leasing.
• Own dynamic pricing, yield management, and rate governance.
• Set leasing commercial frameworks including pricing matrices, discount thresholds, and margin targets.
• Align pricing decisions with fleet availability, utilization, and cost structures.
• Track performance and profitability on all sales channels
• Drive customer acquisition, retention, and upsell strategies across segments.
• Work closely with Finance and Risk to ensure commercially sound sales strategies and products.
• Own digital revenue channels (website, app, online portals).
• Drive digital lead generation, conversion optimization, and funnel performance.
• Lead CRM strategy, lifecycle marketing, and automation.
• Partner with IT on digital roadmap and system enhancements.
• Define brand positioning and marketing strategy across rental and leasing.
• Oversee ATL/BTL, performance marketing, loyalty, and promotional campaigns.
• Manage OTA, aggregator, airline, hotel, and strategic mobility partnerships.
• Optimize channel mix to balance volume, margin, and dependency risk.
• Establish a strong commercial performance management cadence.
• Own dashboards covering pricing, yield, digital, sales, and marketing metrics.

• Bachelor's degree in Business, Economics, Marketing, or similar (MBA preferred).
• 10–15+ years of experience in senior commercial, revenue, or digital roles in the vehicle
• Strong background in mobility, automotive, rental, leasing, travel, or subscription-based businesses.
• Proven experience managing pricing, sales, and digital channels at scale.
• Advanced revenue management and pricing expertise
• Strong digital, e‑commerce, and performance marketing understanding.
• Commercial negotiation and contract structuring skills.
• Ability to influence and align cross-functional teams (Fleet, Ops, Finance, IT).
• Strategic yet hands-on; comfortable moving between strategy and execution.
• Results-oriented, resilient, and comfortable operating in a fast-paced, high-accountability environment.
• Change leader with a digital-first and customer-centric mindset