Marketing Manager

Job description / Role

About Alaan

Alaan is the Middle Easts first AI-powered spend management platform, built to help businesses save time and money. Our all-in-one solution combines smart corporate cards, real-time expense tracking, AI-powered automation, seamless accounting integrations, and deep financial insights—designed to simplify finance operations and maximize control over company spend.

Founded in 2022, Alaan is already the trusted partner of over 2,000 leading businesses across the UAE and KSA, including G42, Careem, McDonalds, Tabby, Al Barari, Rove Hotels, Rivoli, and CarSwitch. Together, our customers have saved over AED 100 million with Alaan.

In just three years, Alaan has become the #1 expense management platform in the Middle East—and weve done it while becoming profitable.

Backed by Y Combinator and top global investors—including founders and executives of leading startups—Alaan is built by a world-class team from McKinsey, BCG, Goldman Sachs, Barclays, Zomato, Careem, Rippling, and other high-growth companies.

Were not just building software. Were reimagining how finance works for modern businesses across the region.

About the role

Were looking for a Marketing Manager to be our brands voice, vibe, and energy on the ground in the UAE.

Youll be at the heart of Alaans UAE story—building our local community, creating content that travels, launching unforgettable offline activations, and collaborating with influencers, creators, and customers.

This is not a desk job. Youll be out capturing stories, leading activations, and turning everyday interactions into brand moments that stick.

Were looking for someone hands-on and proactive. Someone who understands execution, moves fast, and isnt afraid to figure things out along the way.

What youll do

• Shoot and produce content on-ground—customer stories, product demos, and on-the-fly reels. Whether its a café, co-working space, or customer office, youll go where the story is and bring it to life.
• Plan and execute BTL activations like food truck stunts, mascot appearances, conference booths, and coffee shop pop-ups. Youll lead everything from planning to coordination.
• Own self-hosted events in the UAE—from sourcing venues to running the show on event day.
• Manage influencers and creators—find the right people, brief them, review content, and make sure campaigns are executed.
• Grow our community in a way that feels real—creating touchpoints and conversations that matter to finance professionals.
• Create and grow relationships with finance communities, accounting bodies, startup networks, and media—and make sure Alaan is part of the conversation.

What we are looking for

• 3+ years in marketing
• Proactive, creative, and seriously resourceful
• Comfortable being out and about, not just behind a screen
• A well-rounded marketing generalist—youve done a bit of everything

Whats in it for you

• Contribute to building the Middle Easts most beloved fintech brand from the ground up
• Benefit from a role with significant ownership and accountability
• Thrive in a flexible hybrid culture with ample work-life balance
• Participate in exciting offsite events
• Competitive salary and equity
• Enjoy additional perks like travel allowances, gym memberships, and more