Marketing Manager

Role Overview

We are looking for a strategic and results-driven Marketing Manager to join our team at Allen Digital. In this individual contributor role, you will play a key part in expanding our student base by building persuasive value propositions, crafting cohesive go-to-market (GTM) strategies, and driving high-impact campaigns. You will collaborate closely with product, sales, content, and creative teams to execute end-to-end marketing initiatives that support business growth. This role is ideal for a self-starter with strong analytical, creative, and cross-functional leadership skills, looking to make a measurable impact in a fast-paced EdTech environment.

Job Responsibilities:

• Go-to-Market Plans:
• ● Develop and implement 360° marketing plans for new product (course) launches leveraging
• Performance, CRM, SEO, Social & Communities, Influencers, Radio, OOH, Print, Flyers, etc.
• ● Work cross-functionally across Category, Product, Academic and internal Marketing teams to
• align GTM strategies with business objectives and consumer needs.
• ● Experiment with creative ideas to generate organic traffic and deliver high quality leads.
• Value Proposition Development:
• ● Create and articulate clear, compelling value propositions for our courses and offerings.
• ● Work closely with Category, Product, and Faculty to understand course features and
• benefits, and translate them into customer-centric messaging.
• Cross-Functional Collaboration:
• ● Drive communication & alignment with relevant stakeholders on marketing plans & timelines.
• Campaign Management and Performance Tracking :
• ● Monitor business trends and adapt campaigns based on spikes & dips in sales.
• ● Track and analyze campaign metrics, providing actionable insights and recommendations.
• Market Understanding :
• ● Develop a strong understanding of student needs, preferences, and behaviors.
• ● Use data-driven insights to inform strategy and enhance marketing effectiveness.
• ● Stay abreast of competitions offerings and marketing tactics.

What we are looking for:

• ● Proven track record of building GTM plans & scaling customer bases from 1 to 10 through
• multi-channel marketing campaigns.
• ● Strong problem-solving abilities and a results-oriented mindset.
• ● Exceptional analytical skills - using insights to shape marketing strategies.
• ● Ability to multitask effectively while being highly organised in a fast-paced environment.
• ● Excellent communication & interpersonal skills, with the ability to collaborate across teams.
• ● Ability to deal with ambiguity without losing attention to detail.
• ● Comfortable speaking in English and Hindi.
• ● MBA with 6-8 years of experience in Marketing on consumer brands.
• ● Hands on experience building activations across digital and offline channels.

Why Join us:

Join us in shaping the future of learning. Be part of a team thats driven by innovation, focused on

outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.