Global Market Intelligence & Regional Marketing (India&SEA) Specialist

With more than 100 years of alumina expertise, Almatis is the worlds leader in the development, manufacture and supply of premium alumina and alumina-based products.

Almatis is both a global and fully integrated producer, serving our customers from fourteen strategically located sales, research and manufacturing sites.

Our employees strive to exceed customers expectations through industry leading customer service, technical support and manufacturing excellence. We implement leading technologies and continuous improvement programs, which have established Almatis products as the benchmark for quality and consistency.

We are looking for an enthusiastic and driven Global Market Intelligence & Regional Marketing (India&SEA) Specialist to join our team in Kolkata.

About job:

Global Market Intelligence & Regional Marketing (India&SEA) Specialist will be responsible for generating, consolidating, analyzing and reporting of global market intelligence data to support marketing and sales strategy for customer acquisition, retention and revenue generation. This position also leads or assist with marketing, communications and other relevant promotion activities in the assigned region. This position might require travelling internally and internationally.

• Monitor global market, competitor, and customer trends using a variety of data sources (desk research, reports, internal data).
• Generate customer insight based on customer satisfaction surveys. Analyze market trends, user behavior & feedback, customer interviews, focus groups, customer journeys, personas and psychographics. Monitor competition development, technology trends and regional strategies of competition, and correlation with Almatis business.
• Identify target market & application segments and translate them into reports to support product & brand marketing strategy and plan.
• Report internally based on the market intelligence data, import/export data, census data, etc. Continuously improve reporting and data visualization.
• Collaborate with cross-functional teams, including sales, marketing, product development, new business development and finance, to provide market intelligence based strategic recommendations.
• Support the preparation of regular intelligence updates, dashboards, and presentations for leadership and commercial teams. Maintain and refine internal databases and intelligence tools.
• Responsible of external communications, marketing material & collateral and branding (presentations, publications, interviews, etc.) in the assigned region. Plan and manage participation to regional / local trade shows, conferences, and customer events in India & SEA.
• Coordinate and act as the key contact to regional / local marketing & communications, vendors, trade show and conference organizers.
• Localize and adapt global marketing materials for India and Southeast Asia audiences.

About you:

• 3-5 years of experience in market research, business intelligence, or marketing analytics in a B2B or industrial environment.
• Graduate/Post Graduate in Business Administration (with specialization in Marketing), Economics, Data Analytics, International Business from any government/reputed institute.
• Strong command of both quantitative and qualitative research methods, including survey design, interview techniques, and focus group facilitation.
• Proficient with data collection, analysis and visualization tools (Qualtrics, Excel, SPSS, R, Power BI, Tableau, etc.) and CRM, CMS tools.
• Skilled in developing customer personas, mapping customer journeys, and conducting psychographic and segmentation analysis.
• Experience in event planning and product communication.
• Excellent written and verbal communication skills in English, with the ability to present findings to senior stakeholders.
• Expertise, knowledge and understanding of the refractory, iron and steel and ceramic industry, its products, markets and customers is a plus.
• AI & automatization skills are additional advantage.