Content Writer

About The Role

We are looking for a versatile and strategic Writer to craft compelling narratives across all brand touchpoints. You will be responsible for defining the brand voice in native formats, with a heavy focus scripting for social media content, engaging social media copy, and long-form content including press releases and articles.

The ideal candidate is proficient in using AI tools to accelerate research, drafting, and ideation, while ensuring all content remains high-quality, authentic, and perfectly aligned with our brand aesthetic.

Core Responsibilities

• Write high-retention scripts and platform-native social copy tailored to audience behaviour and engagement patterns.
• Translate complex clinical and strategic ideas into clear, emotionally resonant brand narratives.
• Develop long-form thought leadership, articles, and press materials that build credibility.
• Use AI tools to accelerate topic research, outline development, and first-draft generation, and to align it with platform-first performance principles.
• Partner with designers and editors to ensure messaging aligns with visual and campaign direction.
• Contribute to campaign ideation, content themes, and storytelling direction beyond just copy.

• Experience: Strong professional writing experience in an agency or corporate marketing environment.
• YouTube Proficiency: A strong portfolio demonstrating successful YouTube scripts and a deep understanding of native video storytelling.
• Technical Proficiency: Demonstrated experience in using AI tools for writing efficiency, including:
• Drafting Editing: ChatGPT, Claude, Jasper.
• Research Synthesis: NotebookLM, Perplexity.
• Editing : Grammarly Hemingway
• Versatility: Proven ability to switch seamlessly between sharp social copy and formal press releases.
• Portfolio: A strong portfolio showcasing a variety of writing styles and formats.