Americana Restaurants - Assistant Manager - Brand Development

Department Icon Digital Marketing/Marketing
Posted: 2 months ago
4-7 years
Others
Digital Marketing/Marketing
work from office
Full Time

Posted: 2 months ago
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Job Description

Job Purpose:

The Assistant Manager Brand Development plays a pivotal role in identifying and supporting new growth opportunities across our iconic portfolio of restaurant brands. The role will support the evaluation, planning, and execution of business expansion strategies leveraging financial insights, data analysis, and cross-functional collaboration to drive scalable value.

Key Responsibilities:

Project Management:

  • Lead and track development projects in collaboration with cross-functional stakeholdersincluding Real Estate, Finance, Operations, and Legalto ensure on-time and on-budget delivery.

Data & Insights:

  • Analyze internal performance data, market trends, and competitive intelligence to generate actionable insights that inform the development pipeline and decision-making.

Stakeholder Engagement:

  • Partner with internal teams and external stakeholders to support deal structuring, contract alignment, and project feasibility. Facilitate strong communication across functions to ensure alignment.

Performance Monitoring:

  • Post-launch, track and evaluate project performance and ROI, providing recommendations for continuous improvement.

Franchisor Management:

  • 1. Key interface with franchisor, responsible for driving initiatives to achieve new build and remodel development agreements.
  • 2. Build & maintain strong relationships with franchisor, assisting in troubleshooting challenges & ensuring compliance to brand protocols.

Reporting:

  • Prepare management reports & dashboards to support KPI tracking and distill insights from large stream of data.

Qualification and Experience:

  • IIT/IIM graduates or candidates with a Master's degree from a reputed business school preferred.
  • 4-6 years of experience in brand development, corporate strategy, or commercial finance within the Food & Beverage, Retail, or Hospitality sector.
  • Strong command of financial modeling, P&L analysis, and investment evaluation tools.
  • Highly skilled in problem solving, analytical thinking, and project management.
  • Proven ability to collaborate cross-functional and manage diverse stakeholder groups.
  • Experience in development, franchising, or real estate feasibility is a plus but not required.
  • Excellent communication and presentation skills.
  • Proficiency in MS Excel, PowerPoint, and data tools (Power BI, Tableau preferred).

Brief on the Company:

Americana Restaurants is the largest restaurant operator in the MENA region and Kazakhstan in terms of number of restaurants in its countries of operations. Americana Restaurants operates iconic global brands such as KFC, Pizza Hut, Hardees, Krispy Kreme, TGI Fridays, and recently added Peets Coffee, along with proprietary brands such as Wimpy and Chicken Tikka across the MENA region and Kazakhstan for over fifty years.

Website: www.americanarestaurants.com

Skills

Consumer InsightsBrand ManagementMarketingFMCG MarketingHospitality Marketing

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