D2C Marketing Head

Remote | Full-time | Ayurveda D2C Brand

Amrutam is an Ayurvedic lifestyle brand rooted in ancient wisdom and backed by real results. Our flagship product Nari Sondarya Malt has already transformed the lives of thousands of women across India.

Were looking for a Marketing Manager to own and lead campaigns across Paid, Organic, Performance, and Brand.

Someone who can integrate marketing efforts for our products as well as increase the number of doctor consultations via the Amrutam app.

This is a high-impact leadership role where youll drive the growth strategy and manage a team that brings Ayurveda to the forefront of modern wellness.

To lead, execute, and scale end-to-end marketing campaigns, Paid and Organic, that drive measurable growth while building a purposeful Ayurvedic brand and increasing platform consultations.

• Own and execute full-funnel marketing campaigns across Meta, Google, YouTube, SEO, Email, Influencer, WhatsApp & CRM
• Collaborate with the team to scale ad campaigns for our hero product and upcoming launches
• Build monthly & quarterly growth sprints tied to business goals

• Manage digital ad budgets, improve CAC & ROAS
• Guide team members running ads
• Optimize landing pages and creatives in sync with the agency/creative team

• Collaborate on content ideas rooted in Ayurveda, wellness, and womens health
• Work with founders to build story-led campaigns that resonate emotionally and drive trust

• Analyze performance data (Shopify, GA4, Meta, KwikEngage, Nector, etc.)
• Run cohort analysis, funnel drop-off reports, and campaign dashboards
• Monitor and coordinate with respective marketing and creative agencies

• Coordinate with marketing, support, operations & product for seamless GTMs
• Help define SOPs, build systems and track weekly execution progress

• 7+ years of experience executing marketing campaigns in a business role
• Hands-on experience with Paid & Organic Marketing for a D2C brand
• Background in ecommerce or FMCG preferred
• Strong understanding of Ayurveda or openness to learning it deeply
• Comfortable working in a fast-paced, early-stage setup
• MBA/Postgraduate preferred