Growth Head | Performance Marketing ( Luxury Ecommerce)

As the Head of Growth - Performance Marketing for a Luxury E-commerce jewellery brand, you will be a critical leader in driving the brand&aposs online sales and customer acquisition through a data-driven, performance-oriented approach. You will be responsible for developing and executing a comprehensive 360-degree performance marketing strategy, constantly exploring and leveraging new channels and tactics to maximize ROI and scale our luxury brand. You will be a key player in shaping the future of our digital presence and driving significant growth in a competitive luxury e-commerce market.

Responsibilities:

Strategic Leadership:

Develop and implement a holistic performance marketing strategy aligned with the overall business objectives, focusing on customer acquisition, retention, and revenue growth.

Lead the planning, execution, and optimization of all performance marketing campaigns across various channels, including but not limited to paid search (SEM), paid social (Meta, Google etc.), display advertising, affiliate marketing, and programmatic advertising.

Identify and evaluate emerging marketing technologies and platforms to enhance performance and drive innovation.

Conduct thorough market research and competitor analysis to identify growth opportunities and stay ahead of industry trends.

Performance Marketing Execution & Optimization:

• Manage and optimize significant marketing budgets to maximize ROI and achieve ambitious growth targets.
• Develop and implement rigorous testing methodologies (A/B testing, multivariate testing) to continuously improve campaign performance.
• Analyze and interpret complex data sets to identify key insights and optimize campaign performance.
• Implement and manage robust tracking and attribution models to accurately measure campaign effectiveness.
• Work closely with creative teams to optimize ad creative for maximum impact.

Channel Expansion & Innovation:

• Proactively identify and test new performance marketing channels and tactics to expand reach and drive incremental growth.
• Explore and leverage innovative marketing strategies, including influencer marketing, content marketing, and personalized advertising, to engage high-value customers.
• Stay abreast of the latest trends in digital marketing and luxury e-commerce to ensure the brand remains at the forefront of innovation.

Team Leadership & Collaboration:

Build, manage, and mentor a high-performing performance marketing team.

Communicate performance results and insights to senior management, providing actionable recommendations for improvement.

Reporting and Analysis:

Develop and maintain comprehensive performance reports, dashboards, and analyses.

Present key performance indicators (KPIs) and insights to senior management, providing actionable recommendations.

Qualifications:

• Bachelor&aposs degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 8-10 years of experience in performance marketing, with a proven track record of driving significant growth in a luxury or mid-luxury e-commerce environment.
• Deep understanding of performance marketing channels, technologies, and best practices.
• Expertise in data analysis and reporting, with proficiency in tools such as Google Analytics, Google Ads, Meta Ads Manager, and other relevant platforms.
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Excellent communication and presentation skills, with the ability to convey complex information clearly and concisely.
• Proven ability to lead and motivate a high-performing team.
• Experience scaling a young/new brand through various performance marketing channels.
• Experience with luxury goods marketing, and understanding the nuances of how luxury consumers behave.
• Experience with customer relationship management (CRM) systems like moengage, clevertap etc.

Preferred Qualifications:

• Experience with international marketing.
• Familiarity with marketing automation platforms.
• Experience with affiliate marketing within the luxury space.