Marketing Specialist

This role is for all those who are passionate about creative communications and marketing!

The ideal candidate will implement the marketing strategy for the organization and execute all campaigns & communications. The profile would include content strategy of the brand, managing digital marketing campaigns, social media, email & creative content writing, and data analytics to increase brand awareness and customer engagement on various channels.

Responsibilities

• Marketing and Communication - To implement the marketing, digital and content strategy of the brand
• Social media marketing - Managing content calendars, creating campaigns, influencer and outreach programmes and coordination with the social media teams
• Content Writing skills - For creative online content, whats app marketing, email campaigns and website
• Experience with web analytics tools - including experience in analytics, conversions and performance marketing
• SAAS Platforms - Preferred candidates who hold experience using whats app marketing tools such as Wati, BOT; CRM systems such as Zoho; Website tools such as Wordpress, shopify and other analytics platforms
• Analytical understanding, to review data through meta ads, google analytics and similar tools
• Branding - Developing the brand look, design, communication style and overall brand language across digital and offline channels
• Creative Skills - Interest in campaigns and working with the graphics team in developing the brands verbal and visual language

Qualifications

• Minimum 2 years of communications and marketing experience
• Preferred candidates with understanding of digital analytics and software tools mentioned above
• Creative and content management skills