Digital Marketing Executive

Campaigns, Lead Generation & Paid Advertising

• . Execute approved campaigns end-to-end: objective - audience - message - creative/content - landing
• page/CTA - publishing/promotion - lead tracking - analysis.
• . Create campaigns around product capabilities, customer problems, target segments, events, webinars, new
• content and relevant government/enterprise themes.
• . Plan, set up, execute and monitor paid advertising when required and approved, including Google Ads, LinkedIn
• Ads and Meta Ads where relevant to the target audience.
• . Manage routine targeting, budgets, creatives, campaign setup, landing/CTA flow and optimisation within
• approved limits specialist media buying may be supported externally when justified.
• . Ensure campaign enquiries/leads are captured and handed to Sales with the correct source and campaign
• context.. Track meaningful outcomes such as clicks, leads, conversions, cost per lead/acquisition indicators and
• lead-quality feedback - not only impressions.
• . Run practical experiments with creative, messaging, CTA, audience or channel and document what improves
• performance.

Email, WhatsApp & Database Marketing

• . Prepare approved email campaigns, newsletters, product updates and nurture content for relevant
• customer/prospect databases.
• . Support approved WhatsApp marketing/communication through WATI or other company tools where appropriate.
• . Segment communication where practical so different audiences receive relevant messaging.
• . Coordinate campaign timing with Sales and Customer Success and track responses, enquiries and available
• delivery/open/click performance.
• Website, Content, SEO & GEO / AI Search Visibility
• . Coordinate and/or publish approved website content through the CMS, including blogs, news, product updates,
• use cases, case studies, landing pages and campaign content.
• . Write or edit clear marketing copy and create/select supporting images, titles, meta descriptions and internal
• links.
• . Support keyword research and on-page SEO, including headings, page titles, meta descriptions, internal linking,
• image alt text and content optimisation.
• . Use Google Search Console, GA4 and appropriate SEO tools to monitor search impressions, clicks, visibility,
• landing-page performance and content opportunities.
• . Coordinate technical SEO issues with the development team and follow them through to closure.
• . Track how and relevant product/category queries appear in AI-assisted search and answer platforms
• such as Google AI experiences, ChatGPT, Gemini and Perplexity where practical.
• . Create useful, factual content that answers real customer questions clearly and improves discoverability across
• both traditional search and emerging AI/answer engines.