Lead Generation Specialist

We are seeking a Lead Generation Specialist with a strong background in IT product/service marketing and hands-on experience using AI-powered tools for lead sourcing, prospecting, and nurturing. The ideal candidate will be responsible for identifying high-quality leads, engaging potential clients through both cold calling and digital marketing campaigns, and supporting the sales pipeline through data-driven strategies.

Key Responsibilities

Cold Calling & Direct Outreach

• Conduct outbound cold calls to potential clients across target industries, introducing our IT products and services.
• Generate interest, qualify prospects, and schedule appointments or demos for the sales team.
• Understand client requirements, pain points, and business objectives to position company offerings effectively.
• Manage follow-ups through calls and emails to maintain consistent engagement with prospects.
• Maintain accurate records of outreach activities, call notes, and outcomes within CRM systems (HubSpot, Salesforce, or Zoho).
• Achieve and exceed weekly/monthly call volume, lead qualification, and conversion targets.
• Collaborate with the sales team to refine outreach strategies and scripts for higher effectiveness.
• Participate in regular review meetings to discuss lead quality, objections, and pipeline progress.

AI-Powered Lead Generation & Marketing

• Develop and execute multi-channel lead generation campaigns to attract and qualify potential customers for IT products and services.
• Leverage AI and automation tools such as Apollo.io, Snov.io, Klenty, Mailchimp, and Sendinblue to identify, enrich, and engage high-potential leads.
• Build and manage email marketing workflows, automated sequences, and drip campaigns to nurture prospects through the sales funnel.
• Conduct market research to define target industries, buyer personas, and decision-makers.
• Manage outreach campaigns through LinkedIn Sales Navigator and other social platforms.
• Collaborate closely with the sales and marketing teams to refine messaging, segmentation, and content strategies.
• Track, measure, and analyze campaign performance using CRM and analytics tools; prepare weekly performance reports with actionable insights.
• Stay updated on AI marketing trends, B2B lead generation best practices, and digital outreach innovations to continuously enhance lead quality and conversion rates.
• Maintain a clean and organized lead database, ensuring data accuracy and integrity at all times.

Required Skills & Qualifications

• Bachelors degree in Marketing, Business Administration, or related field.
• 23 years of proven experience in lead generation, digital marketing, or sales development within the IT/software industry.
• Hands-on experience using AI-based and automation platforms (Apollo.io, Snov.io, Klenty, Mailchimp, Sendinblue).
• Strong understanding of B2B cold calling or inside sales,B2B marketing, CRM systems (HubSpot, Salesforce, Zoho, etc.), and email marketing techniques.
• Excellent written and verbal communication skills.
• Strong persuasion and negotiation abilities with a confident phone presence.
• Analytical mindset with the ability to interpret data and optimize outreach strategies.
• Self-motivated, proactive, and comfortable working independently as well as collaboratively in a team.