Digital Marketing Specialist- Gurgaon

Apeejay Education Society

About Us:

The Apeejay Education Society, established by the leading Industrial House of Apeejay Stya in the year 1967, has built a rich heritage of nearly four and half decades in the field of quality education through a family of 29 institutions, i.e. 13 schools and 16 institutions of higher learning, in various states of the country, along with the Apeejay Stya University – Indias first Liberal Arts University focused on Technology & Research.

Job Responsibilities :

SEO & Website Management

• Improve organic traffic, search engine rankings, and visibility of Apeejay Education .
• Collaborate with teams to design landing pages, microsites, and blogs optimized for user experience.
• Monitor analytics (Google Analytics, Search Console, SEMrush, etc.) to guide improvements.

Digital Marketing Campaigns

• Plan, execute and manage, paid Digital Marketing Campaigns (Google Ads, Meta Ads, Etc) for student acquisition.
• Monitor and Optimize and campaigns (CPC, CTR, CPA and lead quality) across targeted .
• Identify trends and insights to optimize spend and performance .
• Conduct A/B testing and conversion experiments to improve lead generation .
• Collaborate with internal teams to create and optimize landing pages on WordPress .
• Collaborate closely with marketing, admissions, IT and creative team to ensure seamless campaign execution, lead management and creative asset development .

Social Media & Content

Create and schedule engaging digital content, including reels, events, for academic program

Drive parent, student, and community engagement through innovative campaigns.

Analytics & Reporting

• Track ROI and KPIs of campaigns and report performance to management.
• Conduct trend analysis and recommend digital strategies to achieve enrollment targets.
• Manage budgets effectively based on campaign performance insights.

Innovation & Collaboration

Explore and adopt new-age marketing tools including Generative AI to enhance efficiency. Collaborate with Principals, Admissions Teams, and Academic Heads to ensure campaigns support institutional objectives.

Job Knowledge

• Expertise in SEO, SEM, Google Ads, Meta Ads, and LinkedIn Ads.
• Expertise in Google Analytics, Search Console, and marketing automation tools.
• Familiarity with the technology and AI sector, understanding its influence on marketing.
• Expertise in digital marketing with a proven track record in driving revenue

Skills and Competencies Required:

• Expertise in digital marketing, SEO, SEM, and social media campaigns.
• Proven track record of lead generation and admissions-driven campaigns.
• Strong analytical and data-driven decision-making skills.
• Familiarity with education sector dynamics, especially K12 marketing cycles

Education Qualifications Required: Bachelors/Masters degree in Marketing, and MBA or Masters in Marketing / Digital Marketing / Communication (Google Digital Marketing Certification)

Experience : 7–12 years of proven experience in managing digital marketing functions, preferably in the education sector