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Job Description
Were looking for a Digital Marketing Executive to support the execution of marketing initiatives across SEO/GEO and Paid Marketing for our B2B SaaS products. Youll work closely with the marketing team to implement strategies that improve organic visibility, AI search presence, and digital marketing performance.
Key Responsibilities
SEO & GEO
- Execute on-page SEO, including meta tags, headings, internal linking, content optimization, and schema markup.
- Conduct keyword research and map keywords to new and existing pages.
- Publish and update blogs, landing pages, and website content while ensuring SEO best practices.
- Perform technical SEO audits using tools like Screaming Frog, Ahrefs, and Google Search Console.
- Optimize existing content for rankings, AI visibility (GEO), and conversions.
- Support backlink acquisition, brand mentions, and outreach activities.
- Monitor competitor SEO strategies and identify content opportunities.
- Conduct competitor ad intelligence research across Google, LinkedIn, Meta, and other digital platforms.
- Research audience, messaging, keywords, and creative trends to support campaign planning.
- Coordinate with design, content, and development teams for marketing assets and landing page updates.
- Assist in implementing website and landing page changes to support paid marketing initiatives.
- 2+ years of hands-on experience in Digital Marketing, preferably in B2B SaaS.
- Working knowledge of Ahrefs (or SEMrush), Google Search Console, GA4, and Screaming Frog.
- Basic understanding of Google Ads, LinkedIn Ads, and Meta Ads.
- Strong understanding of on-page SEO and technical SEO fundamentals.
- Ability to conduct competitor research and analyze marketing trends.
- Good communication and organizational skills with the ability to manage multiple tasks.
- Experience with WordPress and basic HTML/CSS.
- Familiarity with AI Search Optimization (GEO) or AI visibility tracking tools.
- Experience with international SEO.
- Basic understanding of CRO and landing page optimization.
Skills
Digital MarketingGoogle AdsKeyword ResearchLanding PageLinkedin AdsOptimizationMarketingTechnical SeoSeoIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Appitsimple Infotek Pvt Ltd. Headquartered in Ahmedabad, Appitsimple is better known for its innovative “Digital Products” - SoftwareSuggest and CallHippo. AppitSimple Infotek Pvt Ltd - A Pioneer product-based IT company that has been revolutionizing & simplifying the way organizations do business since the last many years. The Company is better known for its innovative platform & product - SoftwareSuggest and CallHippo respectively. SoftwareSuggest - An Online Platform to discover top Business Software & Service Partners gives access to Genuine Customer Reviews, In-depth Software Analysis, Free Consultation & Free Demo of all Software. It is the one-stop destination for all businesses looking for software and services relevant to their industry. SoftwareSuggest currently lists more than 800 Software Categories & 49+ Service categories for businesses to choose from. It also lets organizations compare the features of multiple software & service providers so that they can make the right purchase decision. CallHippo is an on-demand Voice-over-Internet Protocol (VoIP) Service Providers. CallHippo allows startups and businesses to buy instant local support numbers from over 50+ countries around the world. With our easy to use interface and robust backend architecture, any business can set up their call center within less than 3 minutes. CallHippo implements cloud computing into the world of telephony. Our platform allows deployment of a flexible telephony network, wherever an internet connection is available. We aim to replace the desk phones with soft phones, eliminating the complexity of setting up a support center.
Important dates & deadlines?
Application Deadline
20 Sep 26, 03:12 PM IST
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Digital Marketing Executive
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