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Job Description
CallHippo is a futuristic virtual phone system that revolutionizes communication for businesses of all scales and sizes. Established with the aim of enhancing customer communications and boosting team collaboration, it offers an array of 50+ advanced features. The company has a strong global presence, with footprints in 80+ countries.
To know more: https://callhippo.com/
Job Summary
The Performance Marketing Manager leads paid advertising campaigns across platforms like Google Ads, Meta, and LinkedIn to drive ROI-focused growth. This role involves strategy development, budget optimization, A/B testing, and analytics to maximize conversions and revenue. Success in this role is measured by achieving specific KPIs such as a 20-30% increase in conversion rates and a significant return on ad spend.
Key Responsibilities
- Develop and execute performance marketing strategies, managing budgets up to $500K+ annually across PPC, social ads, and retargeting.
- Analyze campaign data using tools like Google Analytics, Facebook Ads Manager, and Google Tag Manager to optimize for KPIs such as CPC, ROAS, and LTV.
- Conduct A/B tests, audience segmentation, and landing page optimizations to improve conversion rates by 20-30%.
- Collaborate with content, design, and sales teams to align campaigns with business goals.
- Monitor competitor strategies and industry trends to refine bidding and targeting tactics.
Category Details
- Experience: 5+ years in performance marketing; proven track record scaling ad spend.
- Skills: Expertise in Google Ads, Meta Ads, SEO/SEM; proficiency in Excel/SQL.
- Education: Bachelors in Marketing, Business, or related field.
- Tools: Google Analytics, Tag Manager, Hotjar, Ahrefs; automation platforms.
- Soft Skills: Data-driven mindset, strong communication, ability to thrive in fast-paced environments.
- Certification in Google Ads, Google Analytics, or Meta Blueprint.
- Experience with e-commerce or SaaS performance marketing.
- Knowledge of privacy regulations like GDPR/CCPA.
Skills
AdvertisingFacebook AdsGoogle AdsGoogle Tag ManagerLanding PageOptimizationPaid AdvertisingMarketingSeoMarketing ManagerIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Appitsimple Infotek Pvt Ltd. Headquartered in Ahmedabad, Appitsimple is better known for its innovative “Digital Products” - SoftwareSuggest and CallHippo. AppitSimple Infotek Pvt Ltd - A Pioneer product-based IT company that has been revolutionizing & simplifying the way organizations do business since the last many years. The Company is better known for its innovative platform & product - SoftwareSuggest and CallHippo respectively. SoftwareSuggest - An Online Platform to discover top Business Software & Service Partners gives access to Genuine Customer Reviews, In-depth Software Analysis, Free Consultation & Free Demo of all Software. It is the one-stop destination for all businesses looking for software and services relevant to their industry. SoftwareSuggest currently lists more than 800 Software Categories & 49+ Service categories for businesses to choose from. It also lets organizations compare the features of multiple software & service providers so that they can make the right purchase decision. CallHippo is an on-demand Voice-over-Internet Protocol (VoIP) Service Providers. CallHippo allows startups and businesses to buy instant local support numbers from over 50+ countries around the world. With our easy to use interface and robust backend architecture, any business can set up their call center within less than 3 minutes. CallHippo implements cloud computing into the world of telephony. Our platform allows deployment of a flexible telephony network, wherever an internet connection is available. We aim to replace the desk phones with soft phones, eliminating the complexity of setting up a support center.
Important dates & deadlines?
Application Deadline
12 Sep 26, 07:07 PM IST
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Manager - Performance Marketing
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