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Job Description
CallHippo is a futuristic virtual phone system that revolutionises communication for businesses of all scales and sizes. Established with the aim of enhancing customer communications and boosting team collaboration, it offers an array of 50+ advanced features. The company has a strong global presence, with footprints in 80+ countries.
To know more: https://callhippo.com/
Job Summary
Results-driven Performance Marketing Executive with expertise in building and scaling multi-channel paid acquisition strategies for B2B SaaS and eCommerce businesses. Experienced in managing high-value advertising budgets across Google Ads, Microsoft (Bing) Ads, LinkedIn Ads, Meta Ads, retargeting, and account-based marketing (ABM) campaigns to drive qualified pipeline and revenue. Hands-on experience experimenting with and scaling emerging channels such as Taboola native advertising and ChatGPT Ads to identify new customer acquisition opportunities.
Key Responsibilities
- Develop and execute full-funnel performance marketing strategies across Google Ads, Microsoft (Bing) Ads, LinkedIn Ads, Meta Ads, Taboola, retargeting platforms, and ABM campaigns.
- Manage advertising budgets of up to ₹50 lakhs per month, continuously optimizing spend to maximize ROI, ROAS, pipeline contribution, and customer acquisition.
- Analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), LinkedIn Campaign Manager, Meta Ads Manager, Microsoft Advertising, Hotjar, and Looker Studio.
- Conduct A/B testing across creatives, landing pages, audience segments, bidding strategies, and ad copy to improve conversion rates by 20-30%.
- Build and optimize audience segmentation, remarketing funnels, and account-based marketing programs targeting high-value enterprise accounts.
- Collaborate with content, design, sales, and marketing operations teams to align campaigns with revenue goals and sales pipeline.
- Monitor competitor activity, emerging ad platforms, privacy changes, and industry trends to continuously improve campaign performance.
- Evaluate and scale new acquisition channels, including Taboola native advertising and ChatGPT Ads, based on performance and business impact.
- Google Ads (Search, Display, Performance Max, Demand Gen, YouTube)
- Microsoft (Bing) Ads
- LinkedIn Ads
- Meta Ads (Facebook & Instagram)
- Taboola Native Advertising
- ChatGPT Ads (experimentation & scaling)
- Account-Based Marketing (ABM)
- SEO / SEM
- Conversion Rate Optimization (CRO)
- GA4, GTM, Hotjar
- Looker Studio, Excel, SQL
- Audience Segmentation & Retargeting
- Attribution & Marketing Analytics
- Landing Page Optimization
- Marketing Automation
- Google Ads Certification
- Google Analytics Certification
- Meta Blueprint Certification
- Experience in B2B SaaS and eCommerce performance marketing
- Understanding of GDPR, CCPA, and modern privacy-first advertising practices
Skills
AdvertisingCampaign PerformanceGoogle AdsGoogle Tag ManagerLanding PageLinkedin AdsOptimizationMarketingSeoIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Appitsimple Infotek Pvt Ltd. Headquartered in Ahmedabad, Appitsimple is better known for its innovative “Digital Products” - SoftwareSuggest and CallHippo. AppitSimple Infotek Pvt Ltd - A Pioneer product-based IT company that has been revolutionizing & simplifying the way organizations do business since the last many years. The Company is better known for its innovative platform & product - SoftwareSuggest and CallHippo respectively. SoftwareSuggest - An Online Platform to discover top Business Software & Service Partners gives access to Genuine Customer Reviews, In-depth Software Analysis, Free Consultation & Free Demo of all Software. It is the one-stop destination for all businesses looking for software and services relevant to their industry. SoftwareSuggest currently lists more than 800 Software Categories & 49+ Service categories for businesses to choose from. It also lets organizations compare the features of multiple software & service providers so that they can make the right purchase decision. CallHippo is an on-demand Voice-over-Internet Protocol (VoIP) Service Providers. CallHippo allows startups and businesses to buy instant local support numbers from over 50+ countries around the world. With our easy to use interface and robust backend architecture, any business can set up their call center within less than 3 minutes. CallHippo implements cloud computing into the world of telephony. Our platform allows deployment of a flexible telephony network, wherever an internet connection is available. We aim to replace the desk phones with soft phones, eliminating the complexity of setting up a support center.
Important dates & deadlines?
Application Deadline
05 Oct 26, 06:19 PM IST
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Performance Marketing Executive
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