Marketing Head / Manager – GTM & Automation

Company: APPWRK IT Solutions

Location: Mohali / Delhi

Work Mode: Work From Office

Experience: 9+ Years

About The Role

APPWRK IT Solutions is looking for a Marketing Head / Manager – GTM & Automation who can combine strategic thinking with hands-on execution. This role is focused on building and scaling Go-To-Market (GTM) strategies powered by automation, driving predictable demand, and contributing directly to revenue growth.

The ideal candidate understands modern B2B marketing, automation-led growth, and has experience in positioning IT services companies in competitive markets.

Key Responsibilities

GTM Strategy & Execution

• Design and execute end-to-end GTM strategies for services, solutions, and target industries
• Define ICPs, buyer personas, messaging, and channel strategy
• Identify new growth opportunities across geographies and verticals

• Build and manage automation workflows using tools like n8n, Clay, Zapier, HubSpot, etc.
• Automate lead generation, enrichment, outreach, nurturing, and reporting
• Continuously optimize workflows for scale, efficiency, and conversion

• Drive inbound and outbound demand generation campaigns
• Leverage LinkedIn, cold outreach, email automation, SEO, paid campaigns, and content
• Build predictable pipelines through experimentation and iteration

• Work closely with Sales/BD teams to ensure marketing-to-revenue alignment
• Own funnel metrics: MQLs, SQLs, pipeline, CAC, ROI
• Improve lead quality and conversion rates across the funnel

• Position APPWRK IT Solutions as a strong player in the IT services ecosystem
• Craft compelling narratives, value propositions, and differentiation strategies

• Lead content strategy (case studies, landing pages, outbound scripts, thought leadership)
• Run rapid growth experiments across channels and campaigns

• Collaborate with internal teams and external vendors
• Build and lead a performance-driven marketing function (if applicable)

• 6+ years of experience in B2B marketing / demand generation / growth marketing (preferably IT services or SaaS)
• Strong hands-on experience with GTM strategy and execution
• Proven expertise in marketing automation tools (n8n, Clay, Zapier, HubSpot, etc.)
• Experience building automated outbound and inbound funnels
• Strong understanding of lead generation, enrichment, and outreach systems
• Ability to connect marketing efforts directly to revenue outcomes
• Analytical mindset with experience in tracking and optimizing KPIs
• Excellent communication and strategic thinking skills

• A builder mindset — someone who can create systems from scratch
• A tech-savvy marketer who understands automation deeply
• Someone who can merge GTM strategy with execution using tools
• A professional who thrives in a fast-paced, experiment-driven environment

• Own and build the GTM & automation engine from the ground up
• High-impact role directly influencing revenue growth
• Opportunity to work on cutting-edge automation-led marketing systems