Assistant Manager - Performance Marketing - Digital Marketing Agency

• Location: Pune, Maharashtra, India
• Experience: 3 - 5 Years
• Industry: Digital Marketing / Advertising Agency
• Target Candidates: Professionals from Agency Background

About the Role:

We are looking for an analytical, growth - driven Assistant Manager - Performance Marketing to join our team in Pune. In this role, you will lead media strategy, campaign execution, and end - to - end account management for key domestic clients. The ideal candidate brings 3+ years of hands - on expertise in Google Ads, a proven track record in agency environments, and strong client communication skills to translate business goals into high - ROI digital campaigns.

Key Responsibilities:

Performance Strategy & Execution:

• Design, execute, and optimize multi - channel performance campaigns across Search, Social, Display, and Programmatic platforms, with a core focus on Google Ads.

Client Relationship & Account Management:

• Serve as the primary point of contact for domestic clients, owning the full client lifecycle - from onboarding and strategy presentations to daily ad operations and performance reviews.

Campaign Architecture & Optimization:

• Conduct keyword research, draft ad copy, estimate traffic, structure campaigns, build target segments, and continuously optimize creative assets to align with client KPIs.

Strategic Growth & Consulting:

• Collaborate with internal leadership and external client stakeholders to refine growth strategies, test new channels, and provide actionable digital media insights.

Data Analysis & Reporting:

• Track key performance metrics (CAC, ROAS, CPL, CTR), build comprehensive reporting dashboards, and deliver data - backed recommendations to drive retention and scale ad spend.

Key Requirements:

Education & Background:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Prior experience working in a Digital Marketing Agency is mandatory.

Core Expertise:

• Minimum 3+ years of direct hands - on experience in Google Ads (Search, Shopping, Display, YouTube, Performance Max).

Client Communication:

• Minimum 3+ years of experience in direct client communication and account management, specifically handling Indian/domestic clients.

Technical Skills:

• Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), keyword research tools, and performance tracking frameworks.

Soft Skills:

• Strong presentation capabilities, strategic thinking, client - facing confidence, and the ability to manage cross - functional execution teams under tight deadlines.