Associate Director - Cross Marketing Campaigns

• Associate Director - Cross Marketing Campaigns
• Experience: 6+ Years
• Employment Type: Full-Time
• Job Overview:

• We are looking for an experienced and dynamic Associate Director - Cross Marketing Campaigns to lead large-scale digital media execution and campaign operations across multiple locations. The ideal candidate should possess strong expertise in cross-channel digital marketing, campaign activation, media operations, team leadership, and centralized delivery management.
• The candidate will be responsible for managing campaign execution teams, driving operational excellence, ensuring quality delivery at scale, and supporting high-impact digital marketing initiatives across multiple platforms and business units.
• This role requires a strategic thinker with strong analytical capabilities, leadership experience, and a deep understanding of the evolving digital advertising ecosystem.

Key Responsibilities:

• Lead end-to-end execution and delivery of cross-channel marketing campaigns across digital platforms.
• Manage multi-location media activation teams and ensure seamless campaign execution across regions.
• Drive operational excellence, campaign quality standards, process optimization, and delivery governance.
• Collaborate with internal stakeholders, account teams, strategy teams, and clients to ensure successful campaign implementation and performance.
• Oversee campaign planning, trafficking, optimization, reporting, troubleshooting, and performance analysis activities.
• Provide centralized operational support and strategic guidance to local and regional marketing teams.
• Monitor campaign performance metrics and drive continuous improvements through data-driven insights and optimization strategies.
• Lead training initiatives, knowledge-sharing sessions, and quality assurance programs for campaign execution teams.
• Ensure adherence to campaign timelines, delivery SLAs, platform compliance standards, and reporting accuracy.
• Stay updated with emerging trends, technologies, and innovations in digital advertising, media platforms, and campaign automation.
• Drive collaboration across cross-functional teams including analytics, creative, technology, operations, and media planning teams.
• Support business growth initiatives, process transformation programs, and scalable campaign delivery models.
• Mentor and guide team members while fostering a high-performance and collaborative work culture.

Required Skills & Experience:

• 6+ years of professional experience in digital media execution and campaign management.
• Strong expertise in executing and managing campaigns across digital marketing channels and advertising platforms.
• Hands-on experience with media activation, campaign optimization, and cross-channel marketing operations.
• Strong proficiency in Microsoft Excel and Google Sheets for campaign analysis, reporting, and operational management.
• Experience managing multi-location campaign execution and media activation teams.
• Experience in training teams and maintaining operational quality standards at scale.
• Strong understanding of centralized delivery and support models for regional and local marketing teams.
• Excellent analytical, problem-solving, and decision-making skills.
• Strong verbal and written communication skills with the ability to collaborate effectively with stakeholders across levels.
• Solution-oriented mindset with strong attention to detail and operational efficiency.
• Proactive leadership approach with strong ownership and execution capabilities.
• Passion for digital marketing, advertising technologies, and evolving industry trends.
• Good to Have Skills

Working knowledge of:

• HubSpot
• Smartly
• 4C
• Scibids
• Datorama
• Google Data Studio
• Other third-party campaign management and analytics tools
• Experience with campaign automation, media analytics, and performance optimization platforms will be an added advantage.

Preferred Candidate Profile:

• Graduation or Post Graduation degree in any discipline.
• Strong experience in enterprise-scale digital campaign operations and media execution environments.
• Ability to manage high-performing teams in fast-paced and dynamic business environments.
• Demonstrated leadership capabilities with strong stakeholder and people management skills.
• Experience working with large-scale digital marketing campaigns across multiple geographies and channels.